Life, 1917-01-18 · page 3 of 40
Life — January 18, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Williams' Shaving Soaps advertisement featuring a man's face and shaving products. The small cartoon in the upper left ("For Two Dog Biscuits I'd Give This Rope a Good Jerk!") appears to be a humorous illustration about dog treats, unrelated to the main advertisements. The essay titled "Fear" discusses the emotional response to uncertainty, using an example of a man named Tom Smith job-hunting. It's a motivational piece about managing anxiety. Additional advertisements include The Hollenden hotel (Cleveland), Cortez Cigars, and a sidebar about "Economy and Convenience" for the Hollenden's dining options. The page represents typical 1920s-era magazine layout mixing editorial content with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“yor TWO BOG BISCUITS I'D GIVE THIS ROPE A GooD JERK!” Fear F R is the feeling you have that something will happen to you which, if it happened to anyone else, would only either amuse or interest you. When your old friend, Tom Smith, who bas a family on his hands, grows gradually white look- ing for a job, you are not at all afraid. But Tom Smith is. You derive a certain amount of comfort and satisfaction in the thought that you are either luckier or abler than he is, and because you yourself are not going to suffer from these defects on his part, you advise him briskly to “brace up,” and offer him silently the benefit of your superior brand of moral courage. Fear is something which you advise other people not to have, when you haven't got it yourself, When you are free from fear, you read books on how to get rid of it. When fear gets you you quit reading those books. Fear is only the difference between The smile and the shave were strangers once, but now they're inseparable—all because of the soothing, softening influence of the lather of Williams Shaving Soaps. Get a Williams’ Holder Top and smile with the majority. Economy and The metal finger-grip is a convenience from the Convenience start and a necessity at the finish. LUB Breakfasts, Luncheons , wr venient for and Dinners, with adequate > Stick, Powder, Cream, Liquid portions, seasonable selections, ir- =e . reproachable cooking and the most and in round cakes excellent. service, give the guests Send 2c. in stamps for a trial size of of The Hollenden every advantage : the fous forms shown here. Then de- in economy and conve nee. . fllaond| stamps for any one. The Men‘s Café, the Crystal ining: ropes. J Room and the Grill Room, with their a ES J. B. Williams Co. respective characteristics. 3 ir na. Dept. Glasto. reputation for courteou and s Oy Add the "afford. the pleasing f lise fanity that is the mark of 3 frst class : Shaving Soap comes tn severa European PI For one person, $2 to $s. For two persons, $3 to $6. With twin beds, $4 to $6. Suites at various prices Fy} is nde what you think you ought to have and halves nowadays. There is too much he f° en, what you believe you will get. money in-extremes, Fear can only be sustained by suspense. We are no longer afraid in the dark Cleveland Suspense goes on spinning out fear, We do much better than that. We are like a spider, as long as the web lasts. afraid in the light Learning how to fear is one of the most popular branches of modern educa- = ion. Babies fear nothing. A baby will Contractor: I'm employing all the FoR Hon y ‘ v tf bet CF BRAINS grab a red hot iron. If he stopped there men I need right now (| ARS he would know enough to be useful to Tue Raccen Arrticant: Seems to me him. But that is only the beginning of you could take on me, the little work I'd “MADE AT KEY WEST— his development. We never do things by do.—The Siren comicbooks.com