Life, 1917-01-11 · page 6 of 38
Life — January 11, 1917 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward **advertisement for Weed Chains**, tire chains manufactured by American Chain Co., Inc. in Bridgeport, Connecticut. The ad displays numerous tire brands of the era (Republic, Pennsylvania, Lee, Goodrich, Michelin, etc.) to demonstrate compatibility. The central message claims cars are "100% Skid Proof" only when equipped with Weed Chains on all four tires, "regardless of the brand or type of tires used." This reflects early automotive safety concerns, when tire chains were essential winter equipment for traction on snow and ice. The advertisement emphasizes universal compatibility to appeal to all car owners, regardless of their tire choice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Republic Pennsylvania Lee “Nobby'Tread, “Chain"Tread Kelly-Springfield “Usco” Goodyear Michelin All Cars are “100% Skid Proof” only when equipped with Weed Chains Congress Keaton Imperial on all four tires, regard: Nassau Gaulois Knight > GF : less of the brand or type 5 of tires used. The proper sizes of Weed Chains to fit all sizes and styles of tires are carried in stock by dealers everywhere, American Chain Co.,Inc. Bridgeport, Connecticut Empire Racine Quaker Federal Ajax Miller Hardman Dreadnaught Portage “Daisy” Batavio Braender Marathon