Life, 1917-01-11 · page 37 of 38
Life — January 11, 1917 — page 37: what you’re looking at
What you’re looking at
This is primarily an **advertisement page** from an early 20th-century issue of Life magazine, containing three unrelated ads: 1. **Clysmic water** (top left): A patent medicine ad claiming to treat stomach acidity, containing lithia salts. The tagline "Don't accept ordinary waters" emphasizes branded authenticity. 2. **Del Monte Golf Resort** (top right): A travel advertisement for Monterey Bay's prestigious golf destination, highlighting 18-hole courses and scenic drives as luxury amenities. 3. **Cascade Whiskey** (bottom right): A spirits ad emphasizing old-fashioned production methods and "old-fashioned integrity." The **cartoon** (bottom left) is a standalone joke: a job interviewer asks an applicant if they have financial experience, unrelated to the surrounding ads. The page reflects early 1900s advertising priorities: patent medicines (now regulated), luxury tourism, and alcohol—all presented as lifestyle markers for affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
By: the Bay~ of Monterey~ Maintaining the finest and most picturesque 18-hole, all-grass golf t Sn . America: plo, tenis A delicious sparkling table water i 4 wuiner diversions Bld ° ° . . . 4 a ealthful winter —corrective in all acidosis condi- . TV athe ciomrid and more to see at tions of the stomach and system. wee it BRIE) Del Monte than any other resort in the _ Pines world Picturesque 1S grains of Lithia Salts | I7-mile drive through to the gallon: \ the world-famous cy- : : ‘ press groves. pine for- Sold everywhere in splits, . ests, and along beauti- pints and quarts only. ful Monterey Bay. Miles of level boule- ’ % * vards, ihe Saale of Don’t accept ordinary waters. } : y the metoris, On. the : toad. 125 miles south of San Francisco. Insist on genuine (ee) I ao For Rates and Tariff apply Carl Stanley, Manager INCE the time when the man on horseback rep- resented the advance guard MELLOW this Last Z : of civilization we have been AS re. Vogue y y making Cascade. During MOONLIGHT must be Ly LG 4 all these years there has February ‘ Z Gy G + been no change in our old- ¢ will cost Lf fashioned integrity of pro- nd money cess, purification and aging. Il in 4 y == Original Bottling ot all { 4 y Has Old Gold Label. A bill will c. GEO. A. DICKEL & CO, Distillers Nashville, Tenn. inter Manager: yes, WE HAVE A VACANCY IN OUR FINANCIAL DEPARTMENT. HAVE YOU HAD ANY EXPERIENCE IN FINANCE? comicbooks.com