Life, 1917-01-11 · page 31 of 38
Life — January 11, 1917 — page 31: what you’re looking at
What you’re looking at
This is a full-page advertisement for the Chandler Motor Car Company, not a political cartoon. The circular photograph shows a woman in dark clothing standing beside a Chandler automobile. The ad's narrative traces the car's market success over four years—from announcement through growing recognition to current market leadership. It emphasizes that the Chandler's strategy of offering a quality six-cylinder car at moderate price "is just as right today as it was four years ago," suggesting stability and proven value during a period of economic inflation (referenced as "a price free from inflation"). The ad lists multiple models and prices ($1,395–$2,695) and notes dealers in hundreds of cities, positioning Chandler as an established, widely-available competitor in the automobile market. There is no satire or political content—this is straightforward commercial advertising aimed at middle-class automobile buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHANDLER LEADS WHY THE OUR years ago the Chandler Six was announced Today the Chandler occupies one of the fore- to the public. Three years ago it was still an infant in the industry, though beginning to attract rather wide attention. Two years ago, with a radical reduction in price without any cheapening of the car, it became the talk of the trade and public alike. A year ago it had come to be recognized as having very substantially arrived. Thousands were buying Chandlers. - most positions in the whole industry. All of which would seem that the Chandler build the best six-cylinder motor car and sell it at a to prove idea—to moderate price—is just as right today as it was four years ago. Chandler leadership is founded on motor superiority, attractiveness of body designs, splendid equipment, and a price free from inflation. Seven-Passenger Touring Car, $1395 Four-Passenger Roadster, $1395 Four-Passenger Convertible Coupe, $1995 Seven-Passenger Convertible Sedan, $1995 Limousine, $2695 All prices f. 0. b. Cleveland CHANDLER MOTOR CAR CO., Dept. D, Cleveland New York City Office, 1790 Broadway Cable Address, “Chanmotor” DEALERS IN HUNDREDS OF CITIES AND TOWNS Catalogue Mailed Upon Request IX $139 comicbooks.com