Life, 1917-01-04 · page 5 of 38
Life — January 4, 1917 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising and social commentary rather than political satire**. The top cartoon titled "Tar and Feathers" depicts a man presenting flowers to a woman, with dialogue about "clubmen" and club membership—apparently satirizing the pretensions of social club culture in this era. The main content features a Marion-Handley automobile advertisement, promoting the "Six-60" model as "A Finished Automobile" with emphasis on quality craftsmanship. The ad includes dealer listings across America. Lower sections advertise the Biltmore hotel (positioning New York's social life) and a book on "Sexology." The humor targets social climbing and consumerism rather than political figures. The "prominent clubman" dialogue jokes about superficial social status-seeking among the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MARION-:HANDLE PRE- EMINENT TAR AND FEATHERS See the Clubman H, see the Prominent Clubman! — Yes. Isn't he the attractive créa- i ture? What does he do? He belongs to clubs. Yes, of course. Lots of men belong to clubs. But what does he do besides belonging to clubs? He doesn’t do anything besides be- Six-60 longing to clubs. He belongs to so many clubs that he hardly has a min- $1575 ¢ for anything else. i 7 passenger what is his business? 125 inch A Finished Automobile Our belief in the discernment of the readers of Life, expressed last month, is one reason why we so confidently place the Marion- Handley before you. This quality of discernment, which we believe is inherent in every reader of a high class periodical, must naturally lead you to see the extraordinary care which has been exercised in the manufacture of Marion-Handley cars. ‘When we speak of finish. we usually refer to exteriors, and the purpose of this He might hear you and be y insulted to think you should accuse him of having business. The necessary details of rendering his in- come available to his personal comfort iently attended to by loyal un- Sut you don't mean to say that he does nothing but merely wander from club to club! Exactly. No club is complete with- out a frequent visit from him. Ge BILTMORE Where the social life of New York centers by day and evening &) CLOSE TO ALL THEATRES ass) AND SHOPS wheelbase. advertisement is to tell you that the body of each Marion-Handley car is hand 4% inch tires, painted with twenty coats of best quality paint, topped with a splendid var- nish, We know no car, regardless of price, which has a superior finish. — But you will discover that outward finish is not all. The Marion-Handley is Gn- ished throughout, in minute detail, as carefully and as smoothly as the body. Six-40 Therefore, the petty annoyances which often mar the pleasure of motoring are pleasingly missing. 120 inch Any Marion-Handley representative will take unusual pride and pleasure in wheelbase. demonstrating the Marion-Handley to any reader of Life. 4 inch tires. THE MUTUAL MOTORS CO., JACKSON, MICH. 7 passenger ge SPECIAL MARION-HANDLEY DISTRIBUTING DEPOTS GIVEN BELOW If none is near you, write for catalog and local dealer's address & Sepply Co, La —R. Cie LaPieur Beaumoat, Tex. —K. F. How queer, this idea of a Prominent Clubman! Yes. Very queer indeed. Ellis O. Jones. PETER, Peter, pumpkin-cater, Had a wife and couldn't keep her, because he was a careless cuss, and very often failed to get her a copy of Lire, owing to the fact that he had neglected to order it in advance from his newsdealer. Tulsa, Obla.—Purdy Motor C Troy. N. Y—New York M er Salen Co, EXOLOGY by William H. Walling, A.M., M.D. imparts in a clear, wholesome way, in one volume: foorteloe a i pate Shoold Have. Tene Sued ti ‘Allin one voleme, oe 00 postgad. banc temymat cael ele assis Ontaies PURITAN PUB. CO., 797 PERRY BLDG.