Life, 1917-01-04 · page 38 of 38
Life — January 4, 1917 — page 38: what you’re looking at
What you’re looking at
This is a magazine advertisement, not a cartoon. It promotes *The New Country Life*, a lifestyle publication by Doubleday, Page & Co., positioned for affluent rural readers in 1917. The ad emphasizes lavish color illustrations (over 200 promised annually) and comprehensive coverage of genteel country pursuits: interior decoration, gardening, fishing, dog shows, oriental rugs, architecture, and agriculture. The publication targets a leisured class with interests in estates, yacht clubs, and refined hobbies. Notably timed for 1917 (America's entry into World War I), the ad offers introductory pricing until February 1st, then raises rates—a common marketing tactic. There are no satirical cartoons or political commentary visible; this is straightforward commercial messaging appealing to upper-class readers seeking lifestyle guidance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: She New ountry Life A MAGAZINE DEVOTED TO THE INTERESTS OF THOSE WHO LIVE IN THE COUNTRY. The New COUNTRY LIFE is lavishly illustrated in color. It will use over 200 color illustrations during 1917. The leading article of each issue will be exceptionally complete, telling in detail everything about its subject. Some of the subjects of these articles for 1917 are as follows: The Principles of Interior Decoration. The Best Garden Flowers, and How to Know Them. Fruits for the Home Garden and Orchard. Fish and Fishing. The Rose for America. A Color Guide to Oriental Rugs. Our Own Dog Show. Old Prints. (Each of these will be illustrated in color) Besides these big leading articles, hundreds of others will appear, covering every subject connected even remotely with country life. Architecture, interior decoration, landscape gardening, sports, live stock, country and yacht clubs, agriculture,—all these and many other subjects will be covered in more than 300 articles to appear during 1917. Until February 1st Thirty-five cents a copy. Four dollars a year. After February Ist Fifty cents a copy. Five dollars a year. For new subscribers we offer a special short subscription—three months for one dollar. Use the coupon below. DOUBLEDAY, PAGE & CO. i Garden City, N. Y. The New Country Life, Garden City, N. Y. Gentlemen: Please send me the next three months of The New Country Life, for which I am enclosing one dollar. | Name. —_Address. Life, 14. Rs NUM! comichooks.c«om