Life, 1916-12-21 · page 2 of 36
Life — December 21, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a full-page advertisement for the Willys-Knight automobile, published in *Life* magazine. The ad features two photographs of the car with the headline "it laughs at changing seasons" — emphasizing the vehicle's all-weather reliability and comfort. The copy describes the Knight's features, particularly its silent motor and enclosed design, presenting these as superior to competing vehicles. The only "content" beyond advertising is the tagline claiming the car's engineering puts "all other motors to shame." This is typical commercial puffery rather than satire. The ad targets affluent readers by emphasizing luxury, durability, and technological superiority — standard early-20th-century automobile marketing appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pubtiched every Thurwiay. Annual Subscription Five Dollars. Single Copies, Ten Ceets Pree in Enguuad, Siapence. Fatered at the Post 0! Estered at Seco rw York, N. Y..a8 Second Class Ma'l Starter. ‘Class Matter at the Post Oiice Department, Canady. to Bxglad and the Bri SRE TET, —it laughs at changing seasons Let the cold winds blow—the dust fly—the rain pour—the blizzard do its worst This is a Closed Car—a snug weather-tight Sedan as luxurious as one could wish in appearance and in interior furnishings and finish. But seasons change. And when nature s this same car is a Touring Car— you may have the sides entirely open in a jiffy. All_of which makes it pos- sible for one car to serve your every purpose ade- quately and smartly, re- gardless | of season or even of sudden weather changes. And there's nothing to mar your delight at being able to shut yourself up in this car—its motor and gears are so quiet that they are carcely audible. Silence is golden in any car —it is a delight of price- less worth in an enclosed car. Everyone knows that noth- ing else has ever serious- ly challenged the Knight Type. Sleeve-valve motor in its noise- lessne And to match its almost silent mo- tor the Willys-Knight bas quiet spiral bevel drive gears. This quietness of the Willys-Knight Motor becomes almost dead_si- lence as the miles pile up. This The Willys-Overland Company, Toledo, Ohio “Made in U.S. A. is the only type of motor known that does its best work in its old age after putting all rivals to rout in its youth, It has the softest “purr” and the most powerful “punch.” Its velvet smoothness puts all other motors to sha It loves carbon and it hates the re- pair shop. It will serve you years long thousands of miles farther—than any other type of motor. of all and by produce it It is the envy are licensed who own K and they arc men can ¢ other kinds. A car and a motor for whi can make such sweeping fied claims must perform superbly. It will, Have your demonstration, then place y order for the Willys-Knight Touring Sedan. and be happily. properly equipaged for any occasion or weather condi- tion. See the Overland now, dealer about it