Life, 1916-12-14 · page 4 of 42
Life — December 14, 1916 — page 4: what you’re looking at
What you’re looking at
This is primarily a **Gorham Company advertisement** for silverware, not political satire. The page features decorative illustrations of a jester and dining scene rather than a political cartoon. The ad promotes "A Gift of Gorham Silverware" with a philosophical message about happiness: "Happiness goes out from the heart before it comes in. To seek happiness without giving it is a futile quest...Happiness really never was any good in this world but to give away." The imagery—a medieval jester, formal dining setting, and ornate borders—creates an elegant, timeless aesthetic meant to appeal to wealthy readers. The Gorham Company, located at Fifth Avenue and 36th Street in New York, positions luxury silverware as a means of expressing generosity and social refinement. This is commercial messaging, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STERLING Happiness goes out from the heart before it comes in. To seek happiness without giving it is a futile quest, and all our longings for what we have not learned to give to others are as empty bottles in the wine cellar of the soul. Happiness really never was any good in this world but to give away. THE GORHAM CO. Silversmiths and Goldsmiths Fifth Avenue & 36th Street 17-19 Maiden Lane NEW YORK