Life, 1916-12-14 · page 2 of 42
Life — December 14, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **whisky advertisement**, not political satire. It promotes Cascade Pure Whisky, produced by Geo. A. Dickel & Company in Nashville, Tennessee. The ad features a bottle of whisky alongside a romantic moonlit landscape photograph. The tagline "Mellow as Moonlight" emphasizes smoothness and quality. The descriptive text uses poetic language—"moon-bathed landscape," "woodland stream," "storehouse of Mother Earth"—to associate the whisky with natural purity and aged craftsmanship. The "old gold label" and "aged in wood" claims stress authenticity and premium production. This represents typical early 20th-century alcohol marketing, using imagery and metaphor to convey quality to consumers before modern regulations restricted such advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at the Post 0! ork. NW. ¥-vas Second Class Mall Master the Fost Oftce Department, Canad Ci Mellow as a moorbathed landscap eae the store- as a woodland stream-Ri house of Mother Earth=Old as the hills ascade. Original bottling ie old gold label C Geo. A.Dickel & Company, Distillers, Nashville, Tenn.