Life — December 14, 1916 — page 2: what you’re looking at

What you’re looking at

# Cascade Pure Whisky Advertisement This page is primarily a **whisky advertisement**, not political satire. It promotes Cascade Pure Whisky, produced by Geo. A. Dickel & Company in Nashville, Tennessee. The ad features a bottle of whisky alongside a romantic moonlit landscape photograph. The tagline "Mellow as Moonlight" emphasizes smoothness and quality. The descriptive text uses poetic language—"moon-bathed landscape," "woodland stream," "storehouse of Mother Earth"—to associate the whisky with natural purity and aged craftsmanship. The "old gold label" and "aged in wood" claims stress authenticity and premium production. This represents typical early 20th-century alcohol marketing, using imagery and metaphor to convey quality to consumers before modern regulations restricted such advertising.