Life, 1916-12-07 · page 92 of 94
Life — December 7, 1916 — page 92: what you’re looking at
What you’re looking at
This page from *Life* magazine contains **mostly advertisements** with one satirical cartoon about traffic safety. The main content is an "**They Say / We Say**" comparison contrasting public perception of rush-hour driving with reality. Newspapers and observers claimed that 5 o'clock traffic caused congestion and chaos. *Life*'s counter-argument praises the HAL automobile as "humanly responsive" and its driver as composed and skilled—able to navigate through trolleys and wagons with gentle acceleration control. The satire targets **automotive advertising's exaggeration** of safety and driver competence during congested urban conditions. While advertisers promoted cars as reliable solutions to traffic, the cartoon ironically suggests that only an exceptionally calm, skilled driver operating a superior vehicle could manage such chaos—an unrealistic standard for average motorists. The page also advertises **Huyler's chocolates, Cascade whisky, and other luxury goods** typical of era Christmas shopping.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Evy They Say We Say let Nasepoeu neta 5 o'clock—rush hour—trafhic A.P. Witteman, congested! “Supeme Peiadelgtia. Ps Out of the mass of people, ater clanging trolleys, wagons and Tip Tiog 101516 trucks, leaps A CAR, humanl bosses responsive— THE HA Hany Kise pane, Ps. TWELVE. en Traffic causes a stop. wiry gs “al “Shoot ahead with your quick- get-away” said the cop. Huyler’s Heads the List One item heads most Christmas lists by com- mon consent, for long custom has given a holiday flavor to the very name H,M. Penny, Sracon, N.Y. "A quality cat for the exact= Mr. Average Driver at the ing motorat, RabE Ac Biibnen wheel—cool—collected—with- Hartford, C: if j “HaL TWEE Sm Out hiling rae and it 8 ‘The only question is one of selection, and a won- Sreatest automobile, gentle touch of his toe on the derfully complete assortment makes that easy. The Ae accelerator, pulls away. “TWELVE - HAL -TWELV Dollar box of delicious assorted chocolates will please all tastes. At our Sales Agencies or Stores, reat san aitlen, sent prepaid for One Dollar AnyNE HAL MOTOR CAR CO. Le 869 East 72nd Street HUYLER’S, Dept. 4, New York CLEVELAND, OHIO MELLOW os a moon- bathed landscape—pure as a wood- land stream—rich as the store- house of Mother Earth—“old as the hills"—Cascade. Original Bottling Has Old Gold Label Gro. A. DICKEL & Co, Distilters, Nashville, Tenn, PETER J. CAREY, PRINTER micbooks.com