Life, 1916-12-07 · page 9 of 94
Life — December 7, 1916 — page 9: what you’re looking at
What you’re looking at
This is primarily a **Johnnie Walker whisky advertisement** disguised as editorial cartoon content. The illustration shows four seated men in Victorian dress, with the caption playing on the proverb "Everything comes to him who waits." The host declares he won't wait for Johnnie Walker Red Label whisky—he'll ring the bell immediately. The ad emphasizes that every drop is "over 10 years old before released from bond," highlighting the whisky's aging process as a quality marker. The "Born 1820—still going strong" tagline at top suggests the brand's longevity and established reputation. The artwork's style mimics political satire typical of *Life* magazine, but the content is purely commercial, promoting the product to upscale consumers through humor and social sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-CHRISTMAS LIFE Born 1820 —still going strong, Friend: ‘** EVERYTHING COMES TO HIM WHO watts.” Host: “THaT Miy BE, BUT I'M NOT GOING TO WAIT ANY LONGER FOR OUR DROP OF ‘ JOHNNIE Watker’ Rep LaseL—RinG THE BELL.” —and when it comes he will—if he is wise—satisfy himself that it comes out of the famous “Johnnie Walker” non-refillable bottle. Every drop of Red Label is over 10 years old before released from bond—the non-refillable bottle does the rest. GUARANTEED SAME QUALITY THROUGHOUT THE WORLD Agents: WILLIAMS & HUMBERT, 1158 Broadway, NEW YORK. JOHN WALKER & SONS, Lro, Warsey Distittems, KILMARNOCK, Scortanp, comicbooks.com