Life — December 7, 1916 — page 9: what you’re looking at

What you’re looking at

# "Christmas Life" Advertisement Analysis This is primarily a **Johnnie Walker whisky advertisement** disguised as editorial cartoon content. The illustration shows four seated men in Victorian dress, with the caption playing on the proverb "Everything comes to him who waits." The host declares he won't wait for Johnnie Walker Red Label whisky—he'll ring the bell immediately. The ad emphasizes that every drop is "over 10 years old before released from bond," highlighting the whisky's aging process as a quality marker. The "Born 1820—still going strong" tagline at top suggests the brand's longevity and established reputation. The artwork's style mimics political satire typical of *Life* magazine, but the content is purely commercial, promoting the product to upscale consumers through humor and social sophistication.