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Life, 1916-12-07 · page 84 of 94

Life — December 7, 1916 — page 84: what you’re looking at

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Life — December 7, 1916 — page 84: Life, 1916-12-07

What you’re looking at

This page primarily contains **advertising** rather than political satire. The main content is a Gillette Safety Razor advertisement for women ("Milady Décolleté Gillette"), marketed as an ideal Christmas gift for smooth underarm grooming. The right-hand column presents a **social commentary piece titled "On Being Foolish,"** which argues that society tolerates conventional foolishness but severely punishes unconventional behavior. The piece warns readers not to deviate from socially accepted norms—doing so invites social ostracism and even divorce. This reflects early 20th-century anxieties about conformity and social propriety. The accompanying text features a dialogue between two men discussing married life and courtship, illustrating how fear of the unfamiliar governs human behavior. Additional advertisements appear for vanity cigarettes and Moore Glass Push-Pins. The page reflects period attitudes toward gender, marriage, and social conformity rather than specific political satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Woman's Gift Milady Décolleté Gillette Every woman wants one of these to storms and things of that kind, but the first time he finds himself in the middle of a London street with buses, and carts, and trams, and motor-bykes all round him he goes blue with fear— not being used to it like you and me. And that’s the way with a woman after she’s marricd. They’re so used to be- ing cuffed and shouted at that they don’t give it no attention, but if you try the sweetheart dodge on ‘em, it’s something out of the usual and it scares ‘em to death. You've got your own troubles at home, of course, like the rest of us—you try it on and sec what happens.” “Have you tried it yourself?” He shook his head mournfully. “Every now and then it comes over me that I should like to try it,” he said, “ but everybody ain’t born a hero, and when I think of my old woman—" On Being Foolish BE as foolish as you like, but, if you want to keep on good terms with the world, guard carefully against be- ing foolish in unconventional ways. That’s what the world objects to. The world will stand for a great deal of foolishness if it is the kind that every- body else indulges in. There are doz- ens of kinds of respectable foolish- nesses, ranging all the ways from sins to peccadilloes, which the world may pretend to execrate, but is always ready to excuse; but woe unto him who tries to branch out and be foolish along new lines. There is no excuse dainty toilet necessities—the safe and sanitary way to the smooth underarm demanded by both good grooming and for that whatsoever, and, in the un- written law, it constitutes grounds for an absolute divorce from the world. good dressing. Goa French Ivory Case-lined with velvet and satin, Purple, Old Gola. drug stores, Jewelry and hardwa stor. The price Is $5. Write us for Catalogue. GILLETTE SAFETY RAZOR COMPANY BOSTON, MASSACHUSETTS day, having something fresh to talk about. “And that done it. She couldn't look the neighbors in the eye, and, hav- ing no pals handy to talk to, she had to pal on with him. Ard since then they get on all right and he’s got his comfortable home again, where he can sit and smoke in the parlor with his boots on, and she’s getting plump and good looking again, through not be- ing worked to death with house-clean- ing. But it’s never safe to trust to appearances, and he never speaks to her in private without calling her a peach, or a rosebud, or some other silly thing, just to keep her steady.” “How do you account for it?” I asked. “The only reason for it I can make out is that everybody’s afraid of what they ain't used to. A sailor gets used Don't nail or tack Holiday greens or di 2 to your walls. Use those dainty little transpare If Moore Glass Push-Pins They won't destroy the paper or the woodwork. We, will tee ly, send you samples and that charming story ler Hor free. Send for them today. Moore PosbePinn,—Glass Heads, Stee! Potsts toe phts Moore Prab-less Haogersy—4 sizes Everywhere, The Haeger with the Posst, tor beaey picteres Jor by mail MOORE PUSH-PIN CO., Dept. 32, Philadelphia comicbooks.com