Life, 1916-12-07 · page 77 of 94
Life — December 7, 1916 — page 77: what you’re looking at
What you’re looking at
This is primarily a **cigarette case advertisement**, not political satire. The page promotes Havone brand cigarette cases as Christmas gifts for smokers. The ad presents luxury metal cases in various designs (ornate, textured, geometric) priced $5-$13.50 (sterling silver options available). The copywriting targets both male and female consumers, emphasizing the cases keep cigarettes "fresh, attractive, unfingered" — a practical gift solution for the "gift problem" of 1920s shopping. The decorative Christmas imagery (holly wreath, bow) frames the product display. The text offers personalization (free monogramming) and mail-order convenience. **For modern readers**: This reflects when cigarette smoking was completely normalized and cigarette cases were considered prestigious accessories — comparable to today's phone cases. The gendered marketing ("Men and Women") and emphasis on elegant presentation reflect early 20th-century consumer culture before health concerns altered cigarette advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Na’ Na, O99990900009s99008 NMOS fe fe fe fe H Hi © is H 3 fe: fo: e Fy e: fe s e B H ° © e ° ¢ ‘ ° e e je le: 0: e € fe fe e ‘ A H H Fy e fH iH fe ° —————_——— HAVONE in the thick of the gift problem—for the smokers on your list consider the Havone Cigarette Case! Here is the gift that every cigarette user will welcome. Havone keeps the cigarettes fresh, attractive, unfingered—not tumbling about, crushed and mussed, but each stand- ing up straight in its own compartment, ready for one’s own smoking or to offer a friend. As easily filled as the ordinary case. You will find Havone Cigarette Cases for \ HAPPY thought for those who are now Men and Women in the stores of alert dealers everywhere—$5.00 and up. Take this page to yourdealer. Be sure to get the design you want for the man or woman you have in mind. If your dealer has not stocked up yet—tear out the design you want, send it to us with the money and we will mail you the case direct. Special Offer—with your order, specify what monogram you wish, and we will engrave it on the case free of charge. At any rate, send us your name on a postcard for one of our handsome catalogues. Address Dept. C. HAVONE CORPORATION, 21-23 Maiden Lane, New York | Porto 999999999 9909909086554500550035: comicbooks.com