Life, 1916-12-07 · page 74 of 94
Life — December 7, 1916 — page 74: what you’re looking at
What you’re looking at
This is primarily a **vintage advertising and editorial page** (circa early 1900s based on style), not political satire. **Main Content:** - **Waterman's Fountain Pen ad** (left): Promotes fountain pens as the ideal universal gift, emphasizing reliability and service—a major consumer product of the era when handwriting was essential to daily life. - **"A Revival of Platitudes"** (center): Editorial arguing Americans should return to common-sense values and traditional wisdom ("copy-book classics") rather than pursuing bizarre behavior. The author critiques ultra-sophisticated cynicism as harmful to moral health. - **Right sidebar**: Book advertisements (James Whitcomb Riley poetry collections) and product ads (Carmen Complexion Powder, Bell-Ans indigestion remedy). - **Humor items**: Brief anecdotes about marriage and exercise, typical of the era's light magazine fare. **No political cartoon is present.** The page reflects early 20th-century consumer culture and gentle social commentary on manners and sophistication, with no identifiable caricatures or partisan satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Waterman's Ideal Fountain Pen i= The Universal Gift—and WHY Fills a Universal Need—everyone appre- ciates a good fountain pen for its convenience in writing. Is Universally Used—millions of Water- man’s Ideals are giving perfect daily service throughout the civilized world. Is Universally Superior—because Water- man’s Ideal has patented features possessed by no other pen; assuring accurate ink control, convenience in filling, protection against loss —and ever-ready writing efficiency. Is backed by Universal Service—wher- ever the user may go, he will find Water- man’s Ideal dealers ready and willing to cooperate with us on our guarantee of complete satisfaction. There is a size or design to suit every purse or person—a pen ff point to suit every hand writing. g Ask for Waterman’s Ideals at the Best Stores assortment Safety, Pocket and Regular types, can be selected an ap propriate pen for bu: fess, social or stu- dent uses, or for Exchange: the RK folks. < able after Xmas to suit recipient's band. In gift boxes. Gift Folder LE Waterman Company, Broadway, NewYork on Boston San Francisco Chicago London Montreal Buenos Aires A Revival of Plat'tudes REVIVAL of platitudes is needed upon this lap of earth and especially upon the A particular part of this lap of earth known as the United States of America. We have come to hold platitudes in such contempt in these ultra-sophisticated days that we not only carefully avoid uttering anything that looks like an obvious truth, but what is much worse, we carefully avoid acting in any way that might be construed as obviously reasonable or common-sensible. This throws us back upon the bizarre, which is tremendously injurious to the mental and moral digestive apparatus. The only way to save these from total destruction is to bring the copy-book classics back to their pristine position of honor and respecta- bility James Whitcomb } ley’s { Complete ‘works, in- | cluding a sketch of the | fe: complete notes; several important | bibl hies; iMustra- ‘and three indexes. per, 120, gilt | H top, full timp. Morocco, 6 vols. $18.00 net. TheHoosierBook ) of Riley Verse Ever since the publi cation of Riley's non- dialect verse. in one volume in The Lockerbie Boole there have been calls for a companion book containing the dialect verse The Hoosier Book of Riley Verse bas been pre pared. 4% x 634 inches. Printed on thin paper. Cloth: $2400 net.” Full Limp Morocco, $3.00 net. The Lockerbie Book of Riley Verse Uniform with above. A collection of non-dialect verse. Cloth, $2.00; Leather, $3.00. . The Hoosier Book and The Lockerbie Book in one case. Cloth, $4.00 net: orocco, $6.00 net. THE BOBBS-MERRILL COMPANY Publishers EF = Indianapolis, Ind. Sad Case of the Argonaut WE beg to extend sympathy to the San Francisco Argonaut. It must have been trying to have victory cross the mountains to one’s door, and not be able to open to it. The Argonaut ought to swap dis- tricts with the New Republic. They are our two best unillustrated weekly papers, and are just as far apart in politics as in geography. “You say my husband needs exercise but he won't take any, and I don’t know how to make him,” said a woman plain- tively. “Is there any way in which we can force him to exercise?” “Did you ever try, on windy days, making him wear a hat that will be sure to blow off?” asked the doctor. —Buffalo Express. T he Powder | She Uses fs chosen—not simply because it boke fre end ight nd {in the box, oF feels fine between the fi Gaaxe It proves its merits © oat the face, Shere the real test comes. You foo, Should use this fairy-scented Beautier, wii, )GARMEN Flesh Cream Complexion mndegmereiy mits thsones oe Serene nets set see eenwasnisly aes BELL-ANS iAbsolutely Removes Indigestion. One package I proves it. 25c at all druggists.