Life, 1916-12-07 · page 4 of 94
Life — December 7, 1916 — page 4: what you’re looking at
What you’re looking at
This page contains primarily **advertising rather than political satire**. The dominant content is a Waltham watch advertisement featuring an illustration labeled "A timely greeting on Christmas morning," showing well-dressed men in top hats exchanging greetings on a snowy street. The advertisement promotes Waltham "Maximus" watches as luxury gifts, emphasizing their accuracy and craftsmanship. Below this is a brief article titled "Going Up" about aviator Signor Guido Guidi breaking altitude records in an airplane—a notable technological achievement of the era. The right column contains a poem titled "Evolution" and "Some Candid Comments" section with brief social observations. A barometer advertisement appears at the bottom. **The page reflects early 20th-century consumer culture and technological progress rather than political commentary.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Evolution SYMACOPULOS, I like your * yellow two-wheeled cart, The little steaming whistle and your swinging popcorn pan; Your ancient gumdrops still arouse de- sire in my heart: I want to join the street-brats who tag the peanut man. A little while ago there sailed on the Aegean Sea One of the brave adventurers who sired your race superb; Another helped to check the Persians at Thermopylae— A pity that their blood sells peanuts on the dirty curb! And yet you gave heaped handfu's of your savory, roasted gold Into the faded apron of the little girl who's blind ; V. Symacopulos, you may be ugly, poor and old— I think great Hector never had a heart so warm and kind! Mabel Rice Bigler. cA timely greeting on Christmas morning The wrist watch she receives for Christmas will fred @ way of stealing into view if it’s a Waltham! Nor will be be shy of “matching” it -with bis new Waltham. We suggest that you give a watch. A watch that is both ornament and instrument. A watch to be worn, not just “carried.” A watch which shows on the face of it that it is heir to a fine old tradition and will beat true to it through life. In brief, a Waltham Watch. It will be the special little “thrill” of the day and the faithful servant of many Waltham Maximus Watehes Some Candid Comments On Our Rapidly Dying Year HE Munitions Manufacturers — May there be a dozen more like it! The Boys in the Trenches—I wonder how many more? The Doctors—That infantile paraly- sis scare worked fine, didn’t it? Four Hundred Thousand Railroad Men—Well, I guess we bluffed ‘em that time! The President—Well, we got through Ne” 2: King of all the Walthams—and hence watch-monarch of the world—is the “Maxi- mus.” To bestow a “Maximus” is to give literally the most accurate watch in all the world, for Waltham leads the world in accuracy (by actual competitive tests) and the “Maximus” is the leading Waltham. Instrumental precision and visual charm in a watch can go no farther. The dainty, diminutive “Maximus” watches for ladies are jewels of exceeding beauty. Those for gentlemen possess the slender grace that adorns strength. Here are timepieces that capture eye and imagination and will prove them- selves the soul of constancy and honor. Could any other gift quite duplicate this? Your jeweler will be only too glad to show you his “Maximus” Walthams or nny other Waltham Warch you may desire. Whatever Waltham you may select, the world-wide ‘Waltham reputation guarantees that it is “the best of its kind.”* Wattuam Watcu Company, WALTHAM, MASS. it peaceably, anyway. Josephus D.—I wonder why they pick on me? The Allies—Well, I guess we've got started at last! The Kaiser—Now, I wonder if I could have made a mistake. The Rest of the Germans—(Deleted by the Censor.) Everybody—Good Lord, another one In Canada: 189 St. James Street, Montreal gone! 'C Gift thatrecalisthe % Giver every day in the yea An 8 & M Tycos House Barometer will be fre- quently consulted by every member of the fam- lly. To "Forecast * the weather is pot only interesting but many ines very important Fucased in a 5 inch lacquered brass case the $M Tycos House Rarome E Going Up N an authorized interview with Si- gnor Guido Guidi, who recently broke the world’s records by climbing to a height of twenty-five thousand eight hundred feet in his aeroplane, the re- nowned Italian aviator remarked that his chief fear while among the clouds was that he would suddenly bump into the price of coal or the price of wheat. Both, fortunately, continued a con- siderable distance above him. tie Testronment Dealers. Opticians, ete. set S&T) Nose Bareaeter. If ned ot rate cuigt ited free on request describes other Iaylor Instrument Companies Rochester. N.Y. Makers of Scientikc Instraments of Saperierity