Life, 1916-11-30 · page 4 of 42
Life — November 30, 1916 — page 4: what you’re looking at
What you’re looking at
This is **not satire or political commentary**—it's a straightforward product advertisement from an era (likely 1920s-1930s based on the vehicle styles) when tire chains were essential winter safety equipment. The ad promotes "Weed Chains," manufactured by American Chain Co. Inc. in Bridgeport, Connecticut. The large central image shows chains wrapped around a tire. Two photographs display vintage automobiles equipped with the chains for traction on snow and ice. The "Timely Warning" headline warns drivers that careful driving alone cannot prevent skidding on wet or icy roads—only proper tire chains can. The ad recommends purchasing two pairs before winter driving. This represents practical consumer advice from a pre-modern-tire-technology era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No matter how careful a driver you may be, you cannot prevent skidding and slipping on wet, muddy, snow-covered roads or on icy, slippery, greasy pavements unless you equip your car with Weed Chains When properly applied Weed Chains do not injure tires—that is, put on so as to allow a little “play.” Tight enough to be secure—loose enough to “creep.” When they “creep” the cross chains do not come in contact with the tire at the same place at any two revolutions, Stop at your dealer’s today for two pairs of Weed Chains and always put them on before driving over wet, city pavements and country mire, Sold for ALL Tires by Dealers Everywhere Manufactured only by . American Chain Co. Inc. Bridgeport, Conn. In Canada—Dominion Chain Co, Limited, Niagara Falls, Ontario. = Comicbooks.com