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Life, 1916-11-30 · page 34 of 42

Life — November 30, 1916 — page 34: what you’re looking at

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Life — November 30, 1916 — page 34: Life, 1916-11-30

What you’re looking at

This page mixes advertising with editorial content from *Life* magazine (circa 1916, based on World War I references). **The Satirical Article "A Boon to Doctors"** mocks the medical profession's reputation. It argues doctors succeed not through genuine skill but through patients' placebo effect—people imagine they're sicker than they are, so minimal treatment appears effective. The satire suggests doctors exploit this psychology through theatrical "glamorous and hypnotic tricks" to build undeserved reputations while knowing little about actual disease cure. The punchline advises testing a doctor by having him cure something you *actually* have, not an imaginary ailment. **The Cartoon "When Love Begins to Sicken"** (lower left) shows a cherubic infant amid scattered objects—likely depicting love's decay or deterioration in humorous visual form, though the exact reference is unclear without fuller context. **Other Content** includes travel advertisements and promotional material for *The World's Work* magazine, covering period topics: James J. Hill's railroad ventures, American interests in China, World War I (Verdun ambulance service, military inventions), and U.S.-Mexico diplomacy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“TESISESE = 200 Monogrammed Cigarettes ina Mahogany Humt lf ‘THE chances are 100 to 1 that he of the ‘won't receive another gift like It. Are a membrance at A featyigeal and per- Sonal, ‘by reason, of the monogram, and that has an added touch of ele-ance by Whesot bomsder te prices ore 917.10, OB for DOMACTS tor 2) “WHEN LOVE BEGINS TO SICKEN” To the Tropics The American Express Travel Department ANNOUN A Cruise to the West Indies | Visiting Cuba, Jamaica, Panama, Costa Rica 24 RESTFUL DAYS away from Winter in the romantic American Tropics. Luxurious jer of the United Fruit Company —an Am Steamer under the American Flag. Numerous shore excursions. First Cruise January 27th Second Cruise March 10th $290 and upwards Atk for Booklet AMERICAN EXPRESS COMPANY A Boon to Doctors HE reputation of the medical profession is greatly protected by the fact. that the T people who go to them are usually not so sick as they think they are. As it doesn’t require much knowledge to cure a man of something that is not the matter with him, the poorest of doctors can make such people feel better in a twinkling, and if, in accomplishing this result, the doctor creates the proper impression by using the well- known glamorous and hypnotic tricks of the profession, he can soon build up an im- pregnable reputation and at the same time know almost nothing about the cure of disease. If you want to be sure of just what your doctor is worth, make him cure you of something you have, not of something you have not. Mexico—Verdun— The Orient TAEWORLDS WORK FOR DECEMBER The Authorized Life of James J. Hill Chapter 3, the purchase of the St. Paul & Pacific Railroad and the be- inning of the Great Northern Railway. This is the dramatic story of Mr. dill’s “* great adventure” in which he began to realize a dream of a great traffic system by the purchase of a lot of odds and ends of railroads and welding them into an efficient transportation machine. America’s Stake in the Orient 16 pages of pictures and captions illustrating America’s interest in China and the diplomatic situation in the Far East. How Should a Doctor Behave? Has a doctor a proprietary right in a patient? Should a doctor tell a sick man the truth? Should a doctor advertise? Should he give bread pills? Should he patent useful medical inventions? An American Ambulance Driver in Verdun By W. K. Rainsford. Extracts from the diary of an American in the Red Cross service describing his work collecting the wounded under fire at the height of the German attack on Verdun. American Inventions in Use in the War The story of “Uncle Benjamin” Holt, the inventor of the caterpillar tractor which is the foundation of the famous British tanks in use on the Somme front. Capt. I. N, Lewis and his remarkable air-cooled machine gun which has altered the character of the first line trench fighting and battles in the air. Progress Toward a Mexican Settlement By George Marvin. An account of the latest diplomatic sttuation between the United States and Mexico, especially as affected by the conference at New London. How to Keep From Growing Old Another chapter in the World’s Work’s series of practical articles on Health written with the approval of the Life Extension Institute. This is only a partial lisp—but it serves to show how essential it is to read this magazine of vigorous interpretation each month. To acquaint new readers with the human quality and broad sweep of THE WORLDS WORK we will send the next five issues of the maga- Zine to any new reader who clips the coupon | WoFk- T enclose $1.00. and sends one dollar. Doubleday, Page & Co. ,GardenCity, N.Y. Doubleday, Page & Co. Garden City, New York Send me the next five issues of the World’s Name....cssccccsaceccscscevccmnesoeseess Address. L. 11-3016