Life, 1916-11-23 · page 40 of 40
Life — November 23, 1916 — page 40: what you’re looking at
What you’re looking at
This is primarily a **beauty product advertisement** for Woodbury's Facial Soap, not political satire. The page shows no cartoon or commentary on current events. The image depicts two women examining skin in a mirror, illustrating the advertisement's message: consumers should scrutinize their complexion closely and use the daily Woodbury treatment to achieve "a skin you love to touch"—the product's famous slogan. The ad promotes a cleansing routine using warm water, lather, and ice to remove dead skin cells. This reflects **early 20th-century beauty marketing**, which relied heavily on insecurity and self-inspection to sell products. The language emphasizes continuous skin renewal and the promise that visible improvement would appear within two weeks. The inclusion of a Canadian address reflects the product's international availability during WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
November 23, © 44. co Oxamine your shin closely tonight Whatever is keeping you from having the charm of ‘a skin you love to touch” ttcan be changed / TOO often we stand back from our mirrors, give our complexions a touch or two of the mysterious art that lies in our ises—and congratulate ourselves that our skins are ps If we never came under any closer inspection than we do in our own mirrors, this method would be well and good. Go to your mirror now and examine your skin clo Really see what others see! Find out just the condition it is in. Whatever the trouble is, you can make your skin what you would love to ve it. Like the rest of your body your skin is continually and rapidly ding. As old skin dies new forms. This is your opportunity. Make a daily habit of the Woodbury treatment given here. It will free skin every day of the tiny old, dead particles and keep the new skin : akes on the clearness, freshness and charm of “a skin you love to touch. Use this treatment once a day pref Lather your washeloth well with warm water and Woodbury's Facis Apply it to. your face and distribute the lather thoroughly. Now, with the tips of your fingers work this cleansing, ntiseptic lather into your skin, always with an upward and outward motion. Rinse with vater, then with cold—the colder the better. Whenever y rubbing your face for a few minutes with a piece of ice. if your skin is thin or rather sensitive, substitute a dash of icc safer for the application of the ice itself, For sale 6: fers evervichere throughout the United States and Canada, You will feel the difference the first time you use this treatment, Use it persistently and in ten s or two weeks your skin should show a marked improvement—a promise of that greater loveliness which the daily use of Woodbury’s always brings. 25 cake of Woodbury's Facial Soap is sufficient for a month or six week's of this treatment. benefits for your skin. Get a cake today and begin at once to get its Send today for “‘week’s-size cake” For de we will send a cake of Woodbury’s Facial Soap large enough for a week ‘of this famous skin treatment, “FOr 10c, samples of Woodbury’s 1 Facial. Soap, tens Co., 2532 Spring Grove Ave., Cincin- Ohio. If you live in Canada, address The Andrew Jergens Co., L Sherbrooke'St., Pe Ontario, Canada. Tear out th cream and Powder, Address The Andrew Jer- 1916 ee ae