Life, 1916-11-23 · page 2 of 40
Life — November 23, 1916 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes the Willys-Knight Touring Sedan, priced at $1950 (f.o.b. Toledo). The ad compares two vehicle configurations—an open touring car and a closed sedan—arguing that buyers get "the luxury of two cars for the price of one." The illustration shows a dog chasing the open touring car, humorously suggesting the sedan's superiority by depicting the touring car as an undignified, exposed experience. The text emphasizes the sedan's mechanical advantages: sleeve-valve motors, noiseless spiral drive gears, and low maintenance needs. This is straightforward early automotive marketing, not satire. The dog appears as a comedic element highlighting the sedan's closed, protected design versus open-air motoring.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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