Life, 1916-11-16 · page 45 of 46
Life — November 16, 1916 — page 45: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Jeffery Sedan, manufactured by Nash Motors Company in Kenosha, Wisconsin. The circular image depicts a wealthy family using their Jeffery automobile as a social conveyance: well-dressed passengers (men in hats, women in coats) are shown boarding or inside the car, emphasizing the vehicle's role as an extension of home hospitality and refined travel. The ad's messaging targets middle-to-upper-class buyers by emphasizing luxury features: French plate glass windows, leather upholstery, quiet operation, convertible top design, and the car's ability to maintain "dignity and prestige" during travel. Prices range from $1,095 to $1,530—substantial sums for the era. The tone is aspirational marketing typical of 1920s advertising, positioning the automobile not merely as transportation but as a status symbol and domestic comfort equivalent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Here ‘Ts “Hospitality field of vision, while special construction features give the Sedan decided Truly, a needful auxiliary to the modern home is this luxurious Jeffery Sedan! Like the home, its hospitality invites, its distinctive appointments charm and its all-weather welcome beckons. There is a kindly bond of attachment be- tween this year-‘round carriage and its owners. To the family it is the ready means of spanning distance between home and destination. Its long-grain leather upholstery invites lux enjoy a wide advantages over the limousine type. Pleasing among these is the noiseless gliding along, which endures through the life of the car. All these contribute to the mental and physical repose of the passenger. Dignity and prestige attend such travel. Designed for both the Jeffery Four and Six, with top removable—converted readily into an urious ease. Through finest French plate, you open touring car. 2 SIXES: Sedan, $1530. Touring, $1365. Roadster, $1335. FOURS: Sedan, $1260. Touring, $1095. Roadster, $1065. F.0.B. Kenosha. ) any on tat THE NASH MOTORS COMPANY, KENOSHA, WISCONSIN, U. S. A. ee Manufacturers of Jeffery Motor Cars and Trucks including the Famous Jeffery Quad comicbooks.com