Life, 1916-11-16 · page 42 of 46
Life — November 16, 1916 — page 42: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not political satire. The main content includes: 1. **Pinehurst, North Carolina resort ad**: Promotes a winter destination with golf, tennis, and horse racing. The note "No consumptives received" reflects era-specific tuberculosis concerns—resorts explicitly excluded those with the disease. 2. **Maillard chocolate ad**: Luxury confectionery marketed to affluent consumers via Fifth Avenue placement. 3. **Club Cocktails ad**: A Thanksgiving-themed advertisement for premium liquor (Martini brand), emphasizing "rare excellence" for special occasions. 4. **Maillard cartoon**: A genteel comic strip showing a caddy and golfer searching for a lost ball, with the punchline playing on class dynamics and leisure culture. The page reflects 1920s consumer culture targeting wealthy Americans—luxury travel, expensive chocolates, and recreational golf were markers of upper-class status during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CTP inchurst NORTH CAROLINA. Center of Winter out-of-door life in the Middle South Four Excellent Hotels. The Carolina Hotel and Cottages now open, Holly Inn, Berkshire and Harvard open carly in January. Three 18-hole golf courses and a new 9-hole . course. Tennis. Horse racing. Frequent trotting, running and steeple chasing by horses from private stables. EXCELLENT NEW ROADS IN A RADIUS OF 50 MILES OR MORE Through Pullman Service from New York and Washington via Seaboard Air Line Ry. Only one night out from New York, Boston, Buffalo, Cleveland, Pittsburgh, and Cincinnati. No consumptives received at Pinehurst Send for illustrated booklet giving full information Pinehurst Gen. Office, Pinehurst, N. C. THANK —— Chocolates Bon Bons-French Bonbonnieres Wherever the choicest confections are in demand—there you will find Maillard's—they are distinguished by that difference in flavor which appeals to the discriminating taste. Dainty Bonbonnieres of exclusive de- signare especially importedfromParis for Maillard Bonbons and Choco- lates. Your purchases packed for safedispatchtoanyaddressonrequest. FIFTH AVENUE at 35th STREET NEW YORK Caddy: 11's ALL RIGHT, MA'AM—WE'RE LOOKIN’ FER A LOST BALL