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Life, 1916-11-16 · page 36 of 46

Life — November 16, 1916 — page 36: what you’re looking at

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Life — November 16, 1916 — page 36: Life, 1916-11-16

What you’re looking at

This page mixes corporate advertising with World War I content. The main illustration shows what appears to be a dramatic wartime scene—soldiers or workers in dark, industrial conditions—accompanying an ad for American Telephone and Telegraph Company. The ad uses the metaphor of the Gordian knot (the "impossible" made possible) to celebrate Bell System's technological achievements in connecting the nation. The right side includes a poem titled "Evening in Flanders" depicting the contrasts of the WWI front—nature's peace juxtaposed against artillery fire and nightly raids. It's dated "B.E.F., Flanders, July, 1916" (British Expeditionary Force), making this contemporary war reporting. Below is a satirical item titled "Blood Will Tell," mocking the German Kaiser's claimed sympathy for his people while they "reel in the red dance of death," noting the Hohenzollern family hasn't lost all six sons in battle since August 1914—an acidic comment on German military losses. The advertisements round out the page, including a barometer ad.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Gordian knot is the ages-old symbol of the seemingly impossible. Alexander the Great gave it a place in legendary history when, unable to untie it, he cut it in twain with his sword. This famous incident of antiquity has its modern counterpart in the real work of the men whose vision and un- restricted initiative brought forth the great Bell System. In the development of the telephone, one Gordian knot after another has been met with. Yet each new obstacle yielded to the enterprise of the tele- hone pioneers. Every difficulty was Rendied with a will and a courage which knew not failure. Impossible” Man’s words have been given wings and carried wherever his will directs, Electrical handicaps have been over- come one by one. The feeble current of telephone speech has had a way hewn for its passage through all physical impedi- ments, until the entire country, from the Atlantic to the Pacific, is within hearing of a child's faint cry. This record of the Bell System for past achievements is an earnest of future accomplishment. New prob- lems are being met with the same indomitable spirit, which guarantees a more comprehensive as well as a more | perfect service. AND ASSOCIATED COMPANIES - One Policy Blood Will Tell His heart bleeds for them, the Kaiser assures his people. This sym- pathy must be of great support to the Germans, reeling in the red dance of One System Universal Service Evening in Flanders HE last light dies in the Western sky; The leaves on the elms are still; The flutter of wings has ceased for the night; And idle the sails on the Flemish mill. There’s a rattling rush on the pavéd road, Shells for the guns are motored north; There's the honk of the speeding courier’s horn, And the throb of the ambulance venturing forth. The dew to the grass is clinging now; The flowers their night-fragrance shed ; The stream oozes slow on its oily way; And the eve-star glows overhead. But flare-shells glare in the dark- ening sky; And the guns’ lights flash and fade; Their bellowing booms are gather- ing strength; And men leap to the nightly raid. God's smile seems so sure in the sunset’s gay tints 5 We think that He speaks in the fra- grance of flowers; God's rest and refreshment we dream in the dew; We claim with His love He all nature empowers, In this chaos of clanging events, Over which Night’s bleak shad- ows descend, When the good God seems dead in world of men— Dull-eyed Sleep is one’s com- forting friend. D.G. B. E. F. Franpers, July, 1916, the Tuesday tryst, Lancelot didn't mind, He had been careful to order Lire in advance from his newsdealer, and in reading the current issue he forgot he was kept waiting. 7 Gift that Brg Za put away. death. But is there another family of six sons except the Hohenzollern family in all Germany which has not lost one of them in battle since August 1, 19142—New York Sun, te fall trowblemae Fert tjusiog fer toy altivede up to S000 forts ‘Eacased ta lacquered Lrass case aod enamel metal dial, let Optician, Slentife Instrument Dealers. ete, el $.& M DEOE Raromete i joare ted Un bis aide and address end Hic. and we Wil ted you ee alte. Our “Barometer Book,"* wat free on requcst, describes other styles. %aylor Instrument Companies Rochester.N. Y. Makers of Scientific Instruments of Superiority