Life, 1916-11-16 · page 34 of 46
Life — November 16, 1916 — page 34: what you’re looking at
What you’re looking at
This page primarily contains **advertisements and satirical humor** rather than political cartoons. **Main Advertisement:** The large circular image promotes Southern Pacific Lines' "Sunset Route" train travel through Arizona, featuring scenic desert landscapes and the Roosevelt Dam. **Top Right Cartoon:** A man in a top hat thanks a woman for "saving my life" — the joke appears to be that she's delivered his morning newspaper, making the humorous claim that reading the news (Life magazine) is essential to survival. This satirizes the magazine's perceived importance. **"Emergency Hint" Section:** Absurdist humor offering ridiculous instructions for escaping a locomotive in a railroad wreck (turn on your back, grip the engine, throw it aside, then blame yourself to company directors). This is pure satirical comedy mocking overly-detailed survival advice. **Right Column Ads:** Include Evans's Depilatory (hair removal powder) with period-appropriate marketing about feminine grooming standards. The page reflects early 20th-century advertising culture and Life's satirical approach to contemporary concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“on, MADAM! IOW CAN I THANK You FOR SAVING MY ‘LIFE’!” 'HE cold, gray dawn of the morn- ing after, if it happens to be Tucs- eo ° *) : Along The Apache Trail iy rey te mucha foresighted to order your newsdealer A thrilling pageant of chasms, buttes and mesas ablaze with | ff ee at fa Arizona's matchless colors—cliff-dwellings, copper camps and the Ni SENS NOR EE LEgNOTD: famous Roosevelt Dam—a wonderful motor side trip along the | —_ SUNSET ROUTE Hl] ov OSPF New Orleans San Antonio Los Angeles San Francisco . . | The Social Whirl Pullman cars direct to the “Trail” in connection with the Sunset Limited. : Ol buming locomotives “no dat “te ea on Pare A The full perfection of the service unexcelled. ‘ater or rail routes tween lew Yor! cw £ H : : OF Write for booklets | fr decolleté toilette is acquired leans. by the use of SOUTHERN PACIFIC LINES Evans’s Depilatory New York San Francisco New Orleans Hoastoa \ 366 Broadway Flood Bldg. Metropolitan Bank Bldg. Southern Pacific Bldg. i) (with convenient outfit for applying) This soft powder removes superfluous hair and, applied occasionally, keeps the : A underarm smooth. There is ——— no safe way to a remove hair Emergency Hint permanently, F, in case of a railroad wreck, you should suddenly discover that a locomotive is re- oe oe iF : : complete out clining familiarly upon you, do not stop to think of your past life. You must act * fit, Money back if you quickly. You should first turn over on your back. Then the feet should be drawn Toportacot stores or up until they are firmly implanted under some rigid portion of the locomotive. Now, send se S0c and with the hands, palms upward, get a firm grip upon some nearby part of the engine. pinta Now, after completely filling the lungs with air and expelling all anger from the heart, George B Evans push upward simultaneously with the hands and feet until the body is entirely freed 8 Ghestowt St from the weight of the machine. Then, with a lateral twist, throw the locomotive Makers of ‘‘Mum'* quickly, but without unnecessary rudeness, to one side. After you have arisen and brushed and arranged your apparel, hunt up one of the directors of the company and as assure him that the wreck was entirely-your own fault.