Life, 1916-11-09 · page 38 of 40
Life — November 9, 1916 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon. The page contains: **Main Advertisements:** - **"Mum" deodorant**: Promises to neutralize perspiration odors, positioning itself as essential for maintaining "womanly daintiness" throughout the day - **The Biltmore Hotel**: Advertises as where New York's social life centers, near theaters and shops - **Purity Cross Creamed Chicken**: Restaurant ad highlighting luxury dining ("Where Dinners Cost $20 a Plate") - **The New Nature Library**: A multi-volume book set on animals, birds, plants, and natural history, offered via coupon for a trial period **Context for Modern Readers:** The language reflects early 20th-century gender expectations—the Mum ad's focus on "womanly daintiness" shows how deodorant marketing targeted female insecurity about bodily functions. Luxury dining at $20/plate and hotel elegance reflect aspirational upper-class lifestyle marketing typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EIFESE 99 A Voice in the Wilderness, by Grace ss M Uu m L. Lutz. (Harper & Bros. $1.30.) Civilization and Womanhood, by Har- a8 easy to use as to say) riet B, Bradbury. (R. G. Badger, Bos- li ton, Mass, $1.00.) Manhood in Its American Type, by neutra 1Zes Martyn Summerbell. (R. G. Badger, Boston, Mass. $1.00.) perspiration odors The Dark Forest, by Hugh Walpole. Just a touch after the bath and the full charm B | LTM O R E (Geo. H. Doran Co. $1.35.) . of womanly daintiness is preserved throughout Che A Western Warwick, by Samuel G. the day or evening. Harmless to skin and clothing Blythe. (Geo. H. Doran Co. $1.35.) . i . a ut of 10 + an stores, Where the social life ony by 9 out of 10 drug- and department-sto of New York centers MUM" MFG CO 1106 Chestnut St Philadeobis | by day and evening FLEXIBLE ; ‘THER CLOSE > @ @iewnoinc TO ALL THEATRES : oN AND SHOPS ah Os q | Books Received 2: = . . Our Eastern Question, by Thomas F TAN j Millard. (Century Co. $3.00.) The Backwash of War, by Ellen N La Motte, (G. P. Putnam's Sons. $1.00.) A New England Childhood, by E mund C. Stedman. (Little, Brown Co. $1.50.) The Romance of Martin Connor, by Oswald Kendall. (Houghton, Mifflin Co. $1.25.) : The Elements of the Great War, by é ; Hilaire Belloc. (Hearst's. International ne a — _ Library Co. $1.50.) i - aa) ‘N Love and Lucy, by Maurice Hewlett. é 0 (Dodd, Mead & Co. $1.35.) . A pen Up a New World The Book of Winifred Maynard. (G. FT CRUE BEGG, (et PEGE tA a See These Books bert Clement White. (Heath, Cranton ee . i . GRE ATEST guide to nature ever written, Every- & Ouseley, Ltd., Fleet Lane, London, Eng.) thing you want to know about animals, birds, fish, trees, ~ ' ‘ flowers, insccts—now offered in 9 wonderful volumes in rich’ Rerible Hunlikely, by W. Heath Robinson. leather or cloth binding. These great books now sent on a very special (Duckworth & Co.) .: offer (sce below). Accept this olfer now—while it lasts. Send the . coupon today, The Range Boss, by Charles Alden Salter oe C. McClurg & Co., Chicago, le The New Nature Library A New Book of Patience Games, by : . a Ernest. Bergholt. (Geo. Routledge & a4 : Opens your eyes to the marvelous life of all outdoors. | Here you get Sons, London, Eng.) flesibie leather oe chith binding for T do} cent to pay us unless you beep the books, Special NEW Magnificent Pictures! Outdoor Edition «4 set cottection of remariabie colar C. al y Creda. iA The edition now offered ts a now the ‘text matler written by famous natu Creamed Chicken ee eee! ee RE ee aS ala kin — . : ive ree] Send This Coupon v2. Where Dis Cost $20 a Plat z ’ re amare Coat 00 oe : z = For 7 Days’ Reading /“, cane 7 ; This coupon will bring entire set. Sort ne Ove You pay only net transportation, charge iful book: id ot ta. pn abo 7), wile carreal aiineare te 1 gift ny ata ff elite Tryon vant ety nadine 4 is orice if you purchase theve bo ora) pot et ‘Do it right wow, ‘ jae Doubleday, Page & Company, Dept. 2538 Garden City, N.Y. W jos want Cocainy Lis is Aisasan iy wie Yea bare —— — Comicbooks.com