Life, 1916-11-09 · page 2 of 40
Life — November 9, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a cruise advertisement for the Great White Fleet, operated by United Fruit Company Steamship Service. The image shows two men in a ship's cabin looking toward a moonlit seascape, promoting Caribbean cruises departing from New York to Cuba, Jamaica, Panama Canal, and Central/South America. The advertisement emphasizes leisure—"rest and recreation," romance, history, and "delicious meals à la carte." The small map at bottom illustrates the cruise route. The toucan illustration adds exotic appeal. This represents early 20th-century leisure travel marketing to affluent American audiences, promoting tropical vacations as accessible luxury experiences. No political commentary is apparent—it's straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Patered at the Post Office at New York, XL Y-,a8 Second Class Mall Mater, Eotered a4 Secon Class Matter at tie ice Department, Canada, ‘Copyright ia Englaed aad the Pe Dubtished every Thursday. Annual Sobscription Five Dotars. Single Comes, Ten Cests Price in Engiand, Sixpence. LIFE THE CALL OF THE CARIBBEAN to health and happiness —from the spacious deck of a GREAT WHITE FLEET Ship, with the constant charm of golden sunshine, the purple of tropic palms, and the wel- come of a radiant sea ; the finest time of the year for rest and recreation amid the scenes of romance and history in the Spanish Main. You owe it to yourself to take that long promised vacation NOW! =a flxurious vacation aboard a palatial ship of the GREAT WHITE FLEET. UNITED FRUIT COMPANY STEAMSHIP § Cruises from 16 to 24 days to CUBA, JAMAICA, PANAMA CANAL, CENTRAL AND SOUTH AMERICA Sailings of GREAT. WHITE FLEET Ships from New York every Wednesday and Saturday, and fortnightly on Friday. Sailings from New Orleans every Wednesday, Thursday and Saturday. Delicious meals a la carte—included_ in price of ticket. Dainty outside staterooms, perfectly ventila- ted; wide decks for playing games. Efficient service. Write for literature to : VICE, 17 Battery Place, New York