Life, 1916-11-02 · page 5 of 46
Life — November 2, 1916 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Liberty Motor Car Company advertisement for the Liberty Six automobile, priced at $1095. The image shows a touring car filled with well-dressed passengers. The text below uses a rhetorical device—addressing the reader as "a man who knows cars"—to highlight the Liberty's features: responsive clutch control, smooth gear shifting, and responsive braking. The repeated phrase "Point one/three for the Liberty" emphasizes competitive advantages. The final section, "Now Prove It," encourages readers to test-drive the vehicle themselves. There is no political satire or social commentary present. This is straightforward early-20th-century automotive marketing designed to appeal to knowledgeable car buyers through technical demonstration of the vehicle's handling characteristics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
me Plain Facts on the Liberty OU are a man who knows cars. You think the Liberty is “ just another car.” If the Liberty dealer knows his business, instead of arguing he puts you in the driver’s seat. This is what happens: nds and feet fall naturally into correct driving position as you sit. You don’t sit over to one side to get the best leverage on the controls. There is no need to reach. The controls are where they belong,—whether the driver is under or over normal size. Point one for the Liberty. A Surprising Clutch You remember that clutch on some other car that you had to push—and push hard all day long. You find your foot has fallen naturally on the Liberty clutch pedal—that the slightest pressure is enough to depress it. Apparently that clutch needs about a four-pound pressure as against the forty you are used to—and tired of—without knowing it. Point two for the Liberty. You lift your foot and the car starts. Smoothly—surely— that clutch engages. It will surprise you to know that a ton pressure holds those clutch plates together. Just a Touch on the Gear Shift Now for changing speeds. Your hand falls naturally on the gear shift lever. Here is a control to be manipulated with two fingers, and the gears mesh noiselessly—smoothly—with- out clash—even at that unusual change from third to second at full speed. You never dared do that on other cars, you remem- ber. It is a perfect gear shift. If it can do that it can do any- thing. Point three for the Liberty. The Quick Stop You avoided using that emergency brake on other cars because it meant a strong pull—and a stop with a terrible shock—or perhaps no stop for a block. Sometimes it worked—uncomfortably well. More times it didn’t. Now you throw the Liberty emergency with a short motion of one finger and the car, sweeping along at forty miles, is at rest almost instantly—without a shock—but without a doubt. It is a_ tremendous braking power that may be applied with a mere gesture. That lever— as it stands there—you regard as an insurance of safety. You cannot be in danger—your wife cannot be in danger—with such a tremendous control at your finger tips. Point four for the Liberty. So you go on making discoveries and learning a new kind of motoring —the Liberty way—a revelation of comfort. You find Liberty driving a matter of easy gestures—with the car responding to touches of hand or foot. Nothing like it for the driver’s and riders’ comfort has ever been made before! The Back Seat Revolution To finish the demonstration, they put you into the back seat. Plenty of room for three! Perfect comfort—deep, correctly-slanted seats that hold you securely, and in comfort like an arm-chair, You swing ahead at full speed across car tracks—over pocky roads—over cobbles—and nothing comes through the comfort-barrier of the Liberty construction except a long, easy swing. You never bounce—you can't rattle. At the most—you swing. Nothing can interfere with that complete relaxation which is the essence of motoring comfort. Now Prove It This is the way the Liberty sells itself to you—who know cars. It's a new kind of motoring because it is motoring planned, designed and built for one thing—your comfort, ease, convenience, and pride. Get into a Liberty today. Take this statement along and check it up— word for word. If it's true in every detail, you want a Liberty car. LIBERTY MOTOR CAR CO., DETROIT New York, Colonial Motors, Inc. Chicago, Chicago Motor Car Co., Inc. Boston, Liberty Motors, Inc. Detroit, Strasburg-Miller Co. Los Angeles, Pacific Motors, Inc. And in other principal cities. IBERTY SIX $1099 comicbooks.com