Life, 1916-11-02 · page 42 of 46
Life — November 2, 1916 — page 42: what you’re looking at
What you’re looking at
This is primarily a **advertising page** from an early 20th-century Life magazine, not political satire. The page contains four separate advertisements: 1. **Emery Shirts**: Markets quality menswear, emphasizing 35 years of craftsmanship and fit for the middle-to-upper class ($1.50-$10 price range). 2. **Maillard Chocolates**: Promotes imported French bonbons sold at a Fifth Avenue Manhattan location, targeting wealthy consumers. 3. **Club Cocktail**: Advertises pre-mixed, aged cocktails by Heublein & Brothers—a premium spirit product positioning itself as superior to homemade versions. 4. **Bottom cartoon**: A humorous domestic scene showing a father with a rope/lasso, apparently joking about wanting his son to become a cowboy or adventurer rather than follow the father's conventional path. The caption suggests parental anxiety about children's independence and aspirations. The page reflects early-1900s consumer culture targeting affluent urban audiences through sophisticated product positioning and gentle domestic humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on Shirts stands for 35 years experience and means unsurpassable work- manship, finish and fit. Therefore we suggest-Look for when you buy Shirts #150 to #10. Nek-ban-tab (e an added converience Your dealer can supply you,or we will send name of > W.M.Steppacher &Brainc.Makers,The Emery Shirt, Philadelphia. we Chocolates Bon Bons~French Bonbonnieres Bonbonnieres of Exclusive De- sign, Imported from Paris, for aillard Bonbons and Chocolates. Your purchases packed for safe dispatch and delivered to any address on request. FIFTH AVENUE at 35th STREET NEW YORK The most delicious drink in the World A@ub € ie 4 A scientifically mixed cocktail, aged in wood--that’s more delightful and satisfying than any “made by guess-work" cocktail can be, Take a bottle home--and just strain through cracked ice. There are seven varieties. G. F. HEUBLEIN & BRO, Sole Proprs. Hartford New York } London IF A MAN THOUGHT HIS BOY WAS GOING TO BE JUST LIKE HIMSELF