Life, 1916-11-02 · page 35 of 46
Life — November 2, 1916 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertisements and reader correspondence**, not political satire. The dominant content includes: **Main Features:** - A lengthy editorial essay titled "Analyzing Printer's Ink" critiquing the unreliability of written communication—how words in print can obscure rather than clarify meaning, especially from "hypocrites, sophists and political writers." - A reader's letter ("The Victim") from a National Guardsman questioning whether the military can legally revaccinate soldiers for smallpox multiple times, citing cases of arm loss from adverse reactions. **Advertisements:** Tiffany & Co., White Rose Glycerine Soap, Le Page's Glue, and American Express cruise lines dominate the page. **The Satire:** The placement of anti-vaccination concerns alongside an essay about deceptive language suggests irony—the soldier's genuine health fears are embedded in a page about how "printer's ink" obscures truth, while commercial messaging surrounds him.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Analyzing Printer’s Ink WHER is the superhuman expert who can make a reliable analysis of printer’s ink? No matter by whom it is used, the lover or the philosopher, the minister or the business man, the statesman or the poet, printer’s ink is never what it seems. It must always be considered in the light of the con- text, in the light of what has gone be- fore and what is to come after. It is the easiest thing in the world to say things with printer’s ink. That is why we have so many millions of books and periodicals. But it is very difficult to say what you mean. And when, in addition to that, we consider the millions of hypocrites, sophists and political writers who don’t even intend to mean what they say or say what they mean, the difficulties in the path of one who tries to make either a quantitative or a qualitative analysis of printer’s ink are insuperable. B kind. Be friendly. Call your newsdealer by his first name, and don’t fail to tell him that you want Lire kept for you every Tuesday, so you will be sure to get your copy, tf he has sold out. Send a Fora 2¢ Stamp < . Sample Cake MARK PAT. OFF, i} skin’s sake we would like you to become acquainted with soft delicacy and delighttal cleansing qualives of this purest of transparent soaps. 1 Disticctive wn its elusive perfame, it imparts a creamy rich lather that.makes its use a real treat Jui Dern Se {soup has been the choice of refined women for many genera: - ‘And you, too, will bad ft best. At your deag: Hath Sats, and a sample bottle of No. 4711 Eau Dept. L., 25 West 4Sth Street, New York [EPASE'S WHEN ANYTHINGS BROKEN TIFFANY & Co, JEWELRY PEARLS DIAMONDS SILVERWARE QUALITY RELIABILITY THE TIFFANY BLUE BOOK-NOT ILLUSTRATED GIVES DESCRIPTIONS AND PRICES FIFTH AVENUE & 37" STREET New YoRK The Victim DITOR LIFE: Can you tell me if it is lawful and “regular” for army physicians to con- tinue vaccinating a soldier (National Guardsman) for smallpox after the first one failed to take? Several of us are opposed to vaccina- tion on principle, but are willing to take it once for the good of the service; but as a couple of fellows have lost their arms on account of it, we would rather not be subjected to the treatment sev- eral times, especially when administered crudely and with no facilities for after treatment, Yours truly, Cas. CrarK, Co. K, 3rd Tenn. “Wn call me the consumer?” asked the guy who pays the bills, “ All T do is produce!"—Columbi Citizen. WEST INDIES—PANAMA CENTRAL AMERICA 24 restful days away from Winter with the American Express Special Steamer Shore Visits Write for Booklet American Express Company 66 Broadway, New York Beaten Chicago comicbooks.com