Life, 1916-10-26 · page 8 of 46
Life — October 26, 1916 — page 8: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward advertisement for the Locomobile Company of America, appearing in *Life* magazine (page 702). The ad promotes the Locomobile automobile, emphasizing its low-built chassis designed for custom coachwork. It highlights the car's qualities: harmony, taste, and "well-bred simplicity," with limited production to ensure quality. Pricing is listed: chassis from $4,600 to $6,800, and custom-bodied vehicles from $5,600 to $8,250. The ornate decorative border and formal typography reflect early-20th-century luxury advertising conventions, positioning the Locomobile as a prestigious, high-end vehicle for wealthy consumers. This is period advertising, not editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LOCOMOBILE Casi on a low built chassis, especially adapted to receive fine Coach Work, the Locomobile has notable style and unusual accessibility. The appearance of each car is characterized by harmon 4 ppear by harmony, taste, and well-bred simplicity. The Chassis production is limited to insure the highest quality The ownership of a Locomobile is a permanent satisfaction. The Chassis equipped with Special Open and Closed Coach Work, $4600. to $6800. With a body individually designed by our Custom Body Department and built to order from about $5600. to $8250. Re a= sil NSH) [My THE LOCOMOBILE COMPANY OF AMERICA fee ) iy ©AMAKERS OF FINE MOTOR CARS