Life — October 26, 1916 — page 8: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire** — it's a straightforward advertisement for the Locomobile Company of America, appearing in *Life* magazine (page 702). The ad promotes the Locomobile automobile, emphasizing its low-built chassis designed for custom coachwork. It highlights the car's qualities: harmony, taste, and "well-bred simplicity," with limited production to ensure quality. Pricing is listed: chassis from $4,600 to $6,800, and custom-bodied vehicles from $5,600 to $8,250. The ornate decorative border and formal typography reflect early-20th-century luxury advertising conventions, positioning the Locomobile as a prestigious, high-end vehicle for wealthy consumers. This is period advertising, not editorial content.