Life, 1916-10-26 · page 40 of 46
Life — October 26, 1916 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The content reflects early 20th-century consumer culture. **Key Elements:** - **Harmony Pipe Blend ad**: Markets tobacco as delivering "rich mildness" without harshness—a pitch emphasizing smooth smoking experience. - **"A Boy's Wants" section**: Light humor listing absurd items boys allegedly desire (mandolin, false mustache, mud turtle, etc.). This is gentle satire on consumerism and childhood materialism, not political commentary. - **Other ads**: Bacardi rum cocktails, Petróle Hahn hair tonic, Moore Push-Pins, and pajamas—typical period product marketing. - **Books Received**: Lists contemporary publications on religion, poetry, and social topics (notably "Sex Problems of Man"), suggesting Life's educated readership. - **Petrarch closing joke**: Mocks the poet's devotion to Laura by suggesting he'd appreciate a standing newsstand order—humor about literary romance versus practical modern life. The page captures 1910s-20s consumer advertising and gentle, non-political humor rather than sharp political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SOMETHING that pipesmokers have never found in tobacco, yet have always hoped for, is full-bodied rich- ness that is delicately mild. Harmony Pipe Blend gives just that flavor —it might be called “rich mild ness” — without even a trace of harshness or discord. nists. If your dealer cannot supply you, enclose 15 cents in stamps, and we will send HARMONY A PIPE BLEND@ Inthe To be had at clubs, hotels and most tobacco- cream-colored, is nut-browntin fllsized onecighth pound tin, postage prepaid. Liggett & Myers Tc New York City. cco Co., 212 Fifth Ave., A Boy's Wants “NAAN wants but little here be- low.” “It's different with a boy. He wants a mandolin, a pistol, a razor, a false mustache, a bull pup, a magic lantern, a detective’s tin badge, a motor-cycle, a mud turtle, a fiddle, a printing press, amp album, a tool chest, a goat, a telescope, a tame rat, a camera equirt-gun, a baseball suit and a. pair of roller skat ~ popul BACARDI tryit: MAKES THE PERFECT COCKTAIL—HIGHBALL OR RICKEY. Folder containing recipes of famous Dacardi driuks ‘mailed on request D.8, DEJONGH, 13 LIFE IN THE HOME Moore Glass Push-Pins h devices, to help you fy your hon mar the finest surlace, ore Pash Pa.— ints. | Ade pkts. Moore Posbclose ne > Everywhere, The Hanger with the Twat, for heavy picteres. ) or by mail. less Hance ar choi MOORE PUSH-PIN CO., Dept. 32, Philadelphia. Since 1881 ce Rosenfeld & Co Healthiest” Hair EALTHY hair conveys an effect of beau: FASSSOHY fe scree anes ves Peele Hahn enriches the growth, deepens te natural tones and imparts to your haw vibrant heath and vitaliry. You would do well to try it PARK & TILFORD Sole Agents New York Sisea 81.t0and31.0at dealers or by parce! post 4 =] Pajamas . Nigh 4 Shirts al Books Received Tales from a Boy's Fancy, by Harvey Shawmeker. (Burton Publishing Co., Kansas City, Mo. $1.50.) The German Soul, by Baron F. Von Hugel. (E. P. Dutton & Co.) The Caged Eagle and Other Poems, by George Sterling. (A. M. Robertson, San Francisco, Cal.) The Ultimate Belief, by A. Clutton Brock. (E. P. Dutton & Co. $1.00.) The Church Unchained, by Rev. Wm. A. R. Goodwin, D.D. (E. P. Dutton & Co. $1.25.) The Unspeakable Perk. Mifflin Co. $1.25.) Sex Problems of Man in Health and Discase, by Dr. Moses Scholtz. (Stewart & Kidd Co. $1.00.) The Legacy of the Exposition; Inter- pretation of the Intellectual and Moral Heritage Left to Mankind by the World Celebration at San Francisco in 1915 (Published in San Francisco, Cal.) . April Airs, by Bliss Carman. (Small, Maynard & Co., Boston, Mass. $1.00.) The Road to Mecca, by Florence Ir- win, (G. P, Putnam's Sons. $1.35.) The Home Coming, by Constance Holme. (Robert M. McBride & Co $1.40.) Woodrow Wilson, by Henry Jones Ford. (D. Appleton & Co. $1.50.) The Shadow Riders, by Isabel Pater son. (John Lane Co. $1.35.) The Listeners, by Walter De La Mate. (Henry Holt & Co, $1.20.) (Houghtor, ETRARCH was devoted to his Laura. A touching evidence of that devotion is found in the thought- ful foresight he displayed in giving his newsdealer a standing order for Lire so that he should never fail to bring her the current cop: hen he made his regular Tuesday evening call. aS 2