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Life, 1916-10-26 · page 4 of 46

Life — October 26, 1916 — page 4: what you’re looking at

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Life — October 26, 1916 — page 4: Life, 1916-10-26

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant feature is a **Westinghouse Electric advertisement** for automobile electrical equipment (starting, lighting, and ignition systems). The ad uses a technical explanation ("Neither Too Much nor Too Little") to explain how generators regulate battery charging—avoiding overcharging or undercharging. This was a genuine concern for early automotive owners. The circular inset shows a driver at the wheel, illustrating the practical application. The page also includes: - An article on **Alabama public schools** funding - A **Krement's corset advertisement** - A brief comedic dialogue ("Other Side") about doctors and public schools The content reflects 1920s concerns: automotive reliability, women's fashion, and educational policy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“eer business was in a very flourishing con- dition down there. And so, if there is a deficiency in income, we are moved of Education has just made an- to inquire where all the money is g other irresistible bid for honorable ing. It certainly doesn’t cost anythi mention by announcing that hereafter to keep a large proportion of Mont- a tuition fee will be charged all pupils gomery’s child population in the mills entering the public schools. Deficiency and factories. This we have always in income is assigned as the cause of understood to be profitable. Perhaps this progressive step. some incomparable Alabaman_ statis- We were not quite prepared for this tician will volunteer to clarify this news. Recent reports from the Mont- hazy point. gomery Board of Trade indicate that In the meantime debating societies Public (?) Schools in Alabama HE Montgomery, Alabama, Board HOLOS LIKE AM ANCHOR Just as the labelof a ponsible tailor cert Neither Too Much nor Too Little That, in the simplest language, describes what the generator of the electrical system on your mo- tor car must do. The generator, as you know, is the source of current supply for your storage battery and your lights. But you may not know that unless it is properly de- signed, the generator is likely to do too much work or too little. Too much results in overfeeding your battery, too little in starv- ing it. In either e the battery is seriously affected. Then the starting motor which cranks your engine is powerless to operate WESTINGHOUSE ELI satisfactorily, for your starter draws its current from the bat- supply. The builders of Westinghouse Equipment appreciate the need of a correctly designed and care- fully built generator, if you are to have a vigorous starter. West- inghouse generators do neither too much nor too little. They begin to charge the battery at 8 to 10 miles an hour car-speed but quit as soon as they have furnished enough current. That's one of the reasons why half a hundred automobile builders, after thorough tests, were willing to pay the higher price asked for Westing- house Equipment. TRIC & MANUFACTURING COMPANY Automodiie Equipment Department SMADYSIDE WORKS esti Pirrsmurcu, Pa. neghou , LIGHTING the correctness of your dress suit, to the Krementz guaranters the correctness of your studs, vest buttons and cuff links. You will know Krementz Dress Sets by the name Kre- mentz on the back and by the bodkin clutch on the stods and vest buttons—the strongest. the simplest and the only absolutely fool-proof back made. No springs or solder, nothing to bend of break, easy to insert, impossible to work loose. ‘The better dealers can show you the 1916 designs at prices ranging from $$ and up per set, sold with this guarantee “Af damaged from ANY © ‘we will replace it free." Write for Boot Kremestz & Co., 97 Chestent St., Newark, N. J. ES EE might find some interest and profit in discussing the question: When is a public school not a public school? Other Side RAWFORD: The doctors at least deserve some credit for bringing us into the world, Cransnaw: But if it wasn't for the doctors many of us wouldn't go out of SMALL, THAT OTHER DAY “BY THE WAY, MRS. CHECK YOU DEPOSITED CAME BACK MARKED ‘ i “on, THANKS! 1 Wo! DePosit IT THIS TIME, I'LL CASH IT INSTEAD.” SES MESS le alway Risin bear probl new | fairne only distin regan Delar chara comn poor the di tales,