Life, 1916-10-26 · page 36 of 46
Life — October 26, 1916 — page 36: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements and literary content** rather than political satire. The main Kodak ad (left) is a **trademark protection notice**, warning consumers that "Kodak" is an exclusive trade-mark belonging to Eastman Kodak Company. It warns dealers selling non-Kodak products under the Kodak name are marketing inferior goods. The slogan "If it isn't an Eastman, it isn't a Kodak" emphasizes brand exclusivity. The right side contains **three unrelated items**: an advertisement for "Purity Cross Creamed Chicken," a poem titled "The Sonnet" by Nixon Waterman (with technical instructions about sonnet structure), and a humorous anecdote titled "Doctor's Orders" from *Argonaut* magazine about an elderly Black man who interprets his doctor's advice literally. At the bottom, a **Listerine advertisement** for treating chapped hands appears. The page reflects early 20th-century magazine layout: mixed advertising, poetry, and humor rather than sustained political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“KODAK?” |e] "Parity Croea. Is our Registered and common- law Trade-Mark and cannot be rightfully applied except to || q soxner mut ne toms ines (there’s one), And all must be of equal length goods of our manufacture. ties tes) Expressing (this makes three) their whole length through A single sentiment. (Four lines are If a dealer tries to sell you, under the mane) (Now for the fifth.) Of course one Kodak name, a camera or films, or All ‘uty somes: (line six) such will not do other goods not of our manufacture, i aoe yond ty dine ever) = “who's who” you can be sure that he has an inferior And shine (line cight) as bright lyric sun, article that he is trying to market on ‘The last six Hines, the sextet (this i nine), Are a review (line ten), it «will be the Kodak reputation. os Of what has gone before (eleventh line), ar a And if well done (line twelve), If it isn’t an Eastman, it isn’t a Kodak. ve tiigaating SASELEIS : Will buy the sonnet (one more), I opine, And very gladly, too. (And that’s EASTMAN KODAK COMPANY, fourteen) Wélarvaat ROCHESTER, N. Y., The Kodak City. A ROYAL road to learning—War. Doctor's Orders - Ch. d H nk ey € For Chapped Hands h yard, a a he old Gui lake ke Binns "I Ga Be wood To an equal part of for your rheumatism to be prowling round here in the rain and cold.” brews y | g lyce rine add “Doctor's orders, sah,” the old man answered. “Doctor's orders? Did he tell you to his Li Ss T E — i | E g0 prowling round all night?” | , “No, sah, not exactly, sah,” said Uncle _ . The Safe Antiseptic’ Cal, “but he done ordered me chicken broth.”—Argonaut,