Life — October 19, 1916 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“SESTARS EY: YVETTE ( Pronounced E-vet ) “For Smart Desserts” Serve a delicious Créme Yvette ice to your dance or dinner guests. They will welcome it for its pleasing violet colour and enjoy its refreshing violet taste. You can serve it on any occasion, and easily make violet parfaits, sorbets, ices, charlottes, jellies and frozen dainties in great variety. No other dessert is so distinctive —no other has the violet taste and colour. Its very distinctiveness has gained it favor with many hostesses. Créme Yvette (pronounced E-VET) is sold by fancy grocers and wine dealers at 80c and $1.50 per bottle, Book of signed recipes by famous chefs sent free. Write for it now. SHEFFIELD COMPANY Tth Ave. at 14th St, New York, N.Y. “ ONFAWAN Endurance 'HE Pilgrim Fathers were undoubt- edly heroic men, facing, as they did, with dauntless courage, fire, frost, famine and the red menace of Indian ruthlessness; but the Pilgrim Mothers were more heroic still, for they en- dured also all these things, and had in addition to stand the Pilgrim Fathers as well, MPUDENT REVISION: To the evictor belong the spoils, LL unwekome hair on arms or face removed instantly with one application of this famous prepara- tion, In Paris and New York, fa- mous beauties have used it the past 73 years, with approval of physi- cians and dermatologists. SOc and $1. Try it. But refuse cheap, || dangerous substitutes. | X-BAZIN DEPILATORY POWDER If your druggist does not keep it, send direct to HALL & RUCKEL 223 Washington Street New York Tied to a Desk? Ora House? Ora Hobby? Ora Hubby? Have you forgotten how to play? Do you talk as if you were dictating a letter, or dismissing a cook, or lecturing on the lesser plants of the frozen tundras? Play With Us! Vanity Fair likes to play. We have never grown up, and we don't intend to. We don’t see the importance of always being earnest. We refuse to havea mission, except the mission of not having a mission. We dare to live and laugh; to enjoy the arts, graces, refinements, and pleasures of life. We dare to play! Don’t be an old maid, or an old bachelor, or an old bore! Play with us, and you will find your- self in a new-found land, entirely sur- rounded by invitations, You can talk! The round-eyed debutante, the high- tiaraed dowager, the soulful vers librist, the visiting celebrity, the romantic old ruin known as Aunt Maria—conversa- tionally, theyareall plain knittingtoyou. You have something new and fascinat- ing tosay on every topicof the moment. You dothings you neverdaredto do be- fore. You keep the dinner partyamazed until the hostess, rising up, calls you blessed, and vows to ask you again. One single dollar makes you How is all this accomplished? Easily—by filling out this coupon for six issues of Vanity Fair. In its pages you will find enough fresh, new, bubbling things to keep you in dinner conversa- tion for the rest of the season, People who can sparkle are always more popular than people who can only prose or preach. You, reading Vanity Fair, will shed your dignity, thaw out your disposition, drown your sorrows like unwanted kittens, and land with one graceful parabola in the front row of a perpetual pleasure party. Don’t be a Peter Bell—you remember, a dollar by the river's brim a simple dollar was to him, and it was nothing more. Be one of those far-sighted ns—like Rockefeller or Henry Ford—and realize that your dollar merely a dollar; it means more; it means social grace, social aplomb, social success—it means VANITY FAIR. VANITY FAIR Condé Nast, Publisher Frank Crowninshield, Editor 449 Fourth Avenue, New York City dra in | imp lin fou stru but sucl cho, the port repc