Life, 1916-10-19 · page 36 of 42
Life — October 19, 1916 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews** rather than political satire. The main content features: **Central Advertisement:** A large ad for Bicycle Playing Cards, using a narrative hook about a 60-year-old woman learning card games. The copy appeals to elderly readers by positioning card-playing as wholesome entertainment that keeps "young old people" mentally active and socially engaged. **Left Column:** A Rigaud perfume ad featuring classical imagery (Alexander the Great and Roxana), romanticizing women's use of luxury fragrances. **Right Column:** Great Western Champagne advertisement emphasizing its American production and gold medal awards. **Top Section:** "Books Received"—a straightforward list of recent publications, including works by Ring Lardner and Hudson Maxim. There is **no political cartoon or satire** visible. The page reflects early 20th-century advertising targeting middle and upper-class consumers with leisure goods, combined with literary reviews for educated readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Books Received Byways in Bookland, by Walter A. Mursell. (Houghton, Mifflin Co., Boston, Mass. $1.25.) A Christmas Tale for Everyone Who Loves the Day, by Mary Stewart Cutting. (Doubleday, Page & Co.) The Pastor's Wife, by the author of “Elizabeth and Her German Garden.” (Doubleday, Page & Co. $1.35.) A Soldier of the Legion, by C. N. and A. M. Williamson, (Doubleday, Page & Co.) ALEXANDER, it was, who sigh- ing for other worlds to conquer, succumbed to the charms of a wom- an—Roxana, while the Bulbuls sobbed their plaintive notes ‘neaththe star dustof a Bluecblack Persiannight. With Tartar musk, civet, sandal, ambergris, jasmine, and rose, Roxana emphasized her personality. Rigaud has simplified the task for the woman of today in presenting Mary Garden Perfume Toilet Water, Talcum, Sachet and Face Pow- ders, Rouge (Vanity Case), Massage, Cold and Greaseless Creams (0% Soap and Breath Tablets. Sold Everywhere RIGAUD PARIS—New York G0 Oo VO 6 WaT. / She was sixty before iv she played cards F COURSE, her children played but she always thought that she never could tell one card from another. son taught her to play solitaire. that the young folks suggest. ine day when she had tired of reading and crocheting, her Now she takes keen pleasure in almost any game There are thousands of other young old people like her aud perhaps the most important factor in converting them to the innocent recreation of card playing is BICYCL cycle Cards satisfy and delight everybody. The j beganer finds them easy to shuffle and deal be- cause of their air-cushion finish; and helpful in learning to play because of their club indexes. The experienced player is so accustomed to their feel and appearance that any game loses its fasci- nation without them. In every detail they have the quality that cards should have but they are so inexpensive that everybody can use them all the time. Congress Cards—The de luxe brand for social play. Art backs of famous paintings in full color. Sold edges. Air-cushion finish. The “Official Rules of Card Games” New Revised Edition 4 “Hoyle Up-to-Date"’-Settles every val disputed point. Teaches you all the new games. 250 pages— ~ 4 Substantially bound. New re revised edition. Send 1Sc in stamps you will receive it postpaid. dress The U, Playing Co., Dept. Cincinnati,O., or Toron- to, Can. PLAYING | CARDS / The Wonderful Romance, by Pierre De Coulevain. (Dodd, Mead & Co.) The Charm of Irctand, by Burton E. Stevenson. (Dodd, Mead & Co. $2.50.) The Man Napoleon, by W. H. Hudson. (T. Y. Crowell Co. $1.50.) Three Sons and a Mother, by Gilbert Cannan, (Geo. H. Doran Co, $1.50.) David Blaize, by E. F. Benson. (Geo H. Doran Co. $1.35.) Loot, by Arthur (Bobbs-Merrill Co., $1.25.) Davenport, by Charles Marriott. (John Lane Co.) You Know Me, Al, by Ring W. ner. (Geo. H. Doran Co. $1.25.) The Purple Land, by W. H, Hudson (E, P. Dutton & Co. $1.50.) * Defenseless America, by Hudson Max- im, (Hearst's International Library Co.) Leading Opinions Both For and Against National Defense, by Hudson Maxim. Plantation Songs, by Ruth McEnery Stuart. (D. Appleton & Co.) Rhymes of Our Valley, James B. Pond. The Story of Baby Life, by Lillian De Waters. (Davis & Bond, Boston, Mass.) Somers Roche Indianapolis, Ind Lard- Sree anes lial Yale “i “‘Brat Special 1903"” “Special Reserve” be) (absolutely (very dey) “Extra Dry” tacdan Produced by the old French | in the bottle taking from six} to seven years of time. Great Western is the Only American Champagne ever awarded a Gold Medal at Foreign Expositions. 9, 1900, France Exposition, 1889, France Bruxelles Exposition, 1910, Belgive Vienna Exposition, 1873, Austris Brurelles Exposition, 1897, Belgie Paris Exposition, 1867, France Write fr our free Himtrated Bolit tells hovw Champagne is ma Pleasant Valley Wine Company Rheims, N. Y. Oldest and largest prodacers of Champarue in Ania Ther than what Tevea simp that! ment The ar be four It det.