Life, 1916-10-19 · page 2 of 42
Life — October 19, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement for Fatima brand**, not political satire. It features a portrait photograph of a distinguished-looking man in formal attire (identity unclear from the image alone) alongside marketing copy. The ad's pitch emphasizes that Fatima cigarettes are "sensible"—appealing to men who want cigarettes that are "good and comfortable to the tongue and throat." This reflects early 20th-century advertising strategy: positioning a product as rational and health-conscious rather than merely indulgent. The "Life" magazine masthead indicates this is from the satirical publication, but this particular page serves as paid advertising content rather than editorial satire or commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dublished every Thursday, Annual Subscription Five Dutlars. Slagle Copies, Tea Cents cio England, Sixpence. ATIMA may never become the This is because men who choose Fens cigarette smoked by keen, wisely want a SENSIBLE cigarette substantial men of this type. —a cigarette that is cool und com- But you will find that Fatima has fortable to the tongue and throat and already become more popular with that leaves a man feeling ‘'fit'’ and such men than almost any other clear-headed even though he may cigarette regardless of price. smoke more often than usual. Lygeite Myers Tobacco Cx KATIMA A Sensible Cigarette