Life — October 19, 1916 — page 2: what you’re looking at

What you’re looking at

# Advertisement, Not Satire This page is primarily a **cigarette advertisement for Fatima brand**, not political satire. It features a portrait photograph of a distinguished-looking man in formal attire (identity unclear from the image alone) alongside marketing copy. The ad's pitch emphasizes that Fatima cigarettes are "sensible"—appealing to men who want cigarettes that are "good and comfortable to the tongue and throat." This reflects early 20th-century advertising strategy: positioning a product as rational and health-conscious rather than merely indulgent. The "Life" magazine masthead indicates this is from the satirical publication, but this particular page serves as paid advertising content rather than editorial satire or commentary.