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Life, 1916-10-12 · page 40 of 44

Life — October 12, 1916 — page 40: what you’re looking at

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Life — October 12, 1916 — page 40: Life, 1916-10-12

What you’re looking at

This page is primarily **advertising**, not political satire. It features luxury product advertisements typical of Life's wealthy readership: 1. **Vafiadis Cigarettes** — An upscale imported brand emphasizing royal patronage (the Khedive, Austrian Imperial Court) to appeal to aspirational American consumers. 2. **Evans' Ale** — A seasonal beverage ad celebrating autumn hunting and leisure activities for the affluent. 3. **Cosmetics ad** — Promoting false eyelashes, reflecting early 20th-century beauty trends. 4. **Club Cocktails** by G.F. Heublein & Bro. — Premium spirits advertised as markers of refined taste and "hospitality." The page also includes a nostalgic poem ("After-Vacation Thoughts") and mandatory ownership disclosure statements required by 1912 Congressional legislation. The satirical content is minimal; the page primarily reflects **consumer culture targeting upper-class readers** during the Progressive Era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

afiadis CIGARETTES Burveyed fo the Houschold of the Khodive. the imperial Court of Austria: Plpof Sace Cobia. gy hs Kol tighnes Roce ral Topan, etc. ete. th | clubs and the regimental Par eses of bedi. Barmah and Candia hose Americans who have smoked our afiadis (Vah-fee-ah-dis) Cigarettes abroad-“may now oblain them in the United Slates — because to Liggett & Myers Tobacco Company. who import them.we have also ven thé sole right to manufacture them rom our Cairo formula. CTheodoro Voftadis & Co. CARO (CALCUTTA-BOMBAY: LONDON: RANGOON: Leura harem rate epg ei ec hoe i eet lucky is the Man who has these Glorious Autumn days for his Outing and a supply of good old bracing air and the pleasures of the sport Brings unique enjoyment to the well-earned meal in cotti camp or club. There's Evans’ Stout too. Ie botiles avd spikts—Goed Dealers DON'T YOU LIKE My Eyelashes and Eyebrows? Yea can hove the same isl ty Cit After-Vacation Thoughts I wisht I was a little rock A-settin’ on a hill; A-doin’ nothing all day long But just a-settin’ still. I wouldn't eat, I wouldn't drink, I wouldn't even wash; I'd set and set a thousand years and rest myself, by gosh! The caption on the above is our own; the verse, unfortunately, is not. It was handed to us by a contrib., who got it from a friend who received a copy of it from a correspondent in California. Whether or not it has ever been pub- lished before he was not certai But it was too good to let go to waste, so there it is—R. O. C., in Philadelphia Public-Ledger. ON’T risk your Lire. You will if you don’t order it in advance from your newsdealer, Statement of the ownership, management, ete., required by the act of Congress of August 24, 1912, of Lire, published weekly at New York, N. Y., for October 1, 1916. State of New York, County of New’ York. Before me, a notary public in and for the State and County aforesaid, versonally ap- peared James S. Metcalfe, who, having been duly sworn secordlag. to law, deposes and says that he is one of the business managers of Lire, and that the following is, to the best of his knowledge and belief, a true statement of the ownership, management, etc., of the aforesaid publication for the date shown in the above caption: (1) That the names and addresses of the publisher, editor, managing editor, and business managers are: Publisher, Life Publishing Company. 17 West Thirty: first Street, New York City.” Editor, Ju & Mitchell, 17 West. Thirty-Arst_ Street,” New York City, Managing editor, T.'L. Masson, 17 West Thirty-first Street, New York City, Business managers. Andrew Miller and James $. Metcalfe, 17 West Thirty-first Street, New York City.” (2) That the owners are: Life Publishing Company, 17 West Thirty first Street, New York Citys J. A. Mitebelly 17 West ‘Thirty-first. Street, New York _ City; Andrew Miller, 17, West Thirty-first Street, New York City. (+) That the known bond: holders, mortgagees. and other security hold- ers owning or holding one per cent. or more of total amount of bonds, mortgages, or other securities are: United States Trust Company, 45 Wall Street, New York City; North River Savings Bank, West. Thirty-fourth Street, New York City, (4), That the two para: graphs next above, giving the names ‘of the owners, stockholders, and security holders, if any, contain not ‘only the list of stock holders and security holders as they appe upon the books of the company but also, cases where the stockholder or securi holder appears upon the books of the com pany as trustee or in any other fiduciary relation, the name of the person or corpo: tion for whom such trustee is acting, given; also that the said two paragraphs con- tain statements embracing — afha full Knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stock, bonds, or other securities than as so stated ‘by him james S. Metcalfe. Sworn to and subscribed fore me this 1sth day of September, 1916. (Seal) W: Notary Public. ‘(My Wm. Krone, commission expires March 30, 1917.) Are you “the man who | knows?” Does a drink mean to you the exercise of a | developed and discrimi- nating taste? Then in every mouthful of Club Cocktails you will recognize the old and rare liquors, the master blending, and the soothing years in the wood before bottling. Your most exacting criticism is invited for all varieties of this quality product which is the soul of hospitality. G. F. HEUBLEIN & BRO. Hartford New York London