Life, 1916-10-05 · page 36 of 42
Life — October 5, 1916 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and light literary content**, not political satire. The left side advertises **Hotakold vacuum bottles/thermoses**—products that keep beverages hot or cold for extended periods. The ads emphasize convenience and home comfort, typical of early 20th-century domestic marketing. The center contains **"The Enchantress,"** a romantic poem by Leolyn Louise Everett about a woman wishing to be adorned like a jeweled city to impress her lover—sentimental verse common to the era. Below that is **"The Stone Wall,"** a humorous short story satirizing pedantic grammar enthusiasts. A bore lectures a stranger on linguistic minutiae (disassociate vs. dissociate, who vs. whom) until the exasperated stranger reveals he's a newspaper editor—the joke being that this "important" grammarian is actually just an annoying person, not an authority. The right side advertises **Crème Yvette liqueur**, marketed as an elegant dessert ingredient for sophisticated home entertaining. No political figures or major social issues are present. This is a typical Life magazine page mixing consumer goods, light literature, and humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[CREPE Temperature-Retaining Vessels That Add to the Joys of Living For the small expenditure involved there is probably nothing that will contribute more to | pleasure and comfort than one or more of these HOTAKOLD Vacuum Vessels. A Household Convenience A HOTAKOLD Bottle keeps coffee or tea hot for 24 hours, and re- tains all of the aroma. > Keeps ice water, lemon- ‘ita teuterpe, ade or milk cold from No. 1B, Plat wt ten, $2.25 48 to 72 hours. Do not No. 123. "Quart with 1 cap, 3.25 be without the conven- pes oa ience of one of these RRs at etd HOTAKOLD Botles The Ever-Ready Cool Drink A HOTAKOLD Carafe has dozens of uses. Always a cool drink ready—saves the ice supply and many steps; keeps cold water convenient at night. The carafe was originated by us. We made the first one everused in hotel serv- ice, and the carafe is now in regular use in all of the best hotels. Supplied ia e variety of fi pieces ieee Look for the trade- ? op sotetiso mark. For the Woman Who Likes the Little Refinements This jug with handle is an ornament to buffet or serving table and | distinctiveness to the serving of light refresh- ments, You can purchase HOTAKOLD vessels at hardware, drug, housefur- nishingand jewelry stores ” sehen} Pan The name BOTAKOLD og : assures quality —do not We GE Fat . “8 confuse it with that of any other vacuum goods. On request we will send book let No 26K, describing full line ‘VACUUM SPECIALTY COMPANY, Meriden, Coan. ANNING, OWMAN & CO. og with baad, Wicket Plemd. Distributors | The Enchantress IF all the strings of light along the street, That gleam like moonshine in the wintry air, I might catch up and bind within my hair, Oh, lordly lover, would I seem more fair With such fantastic jewels for my wear? I would that I were diademed com- plete Like your dream-city, girdled with her fire, My voice the echo of her magic lyre, My soul like hers whose passions never tire— Then would I hold you, heart of my desire! Leolyn Louise Everett. The Stone Wall RE you interested in rhetoric?” Thus spoke the pleasant-faced gentleman to the austere individual who was sitting in the same scat. “Are you aware, sir,” he continued, “of the difference between disassoci- ate and dissociate? This very impor- tant distinction, has, I believe, recently been noticed by the dictionary makers ; but, alas! so few of us now pay atten- tion to these vital matters.” The other man stiffened. “Take that old question of will and shall,” went on the rhetorician, “how few are there who observe their nice- ties. Possibly, sir, you have made a study of them?" “T have not.” “How about who and whom? Think of the rank and file of the American people being brought up on these fundamental errors of thought! Horrible, isn’t it? Did you ever stop to study the difference between pre- ventative and preventive? You know there is no such word as—” “T did not.” “Maybe you are interested in split infinitives, in which the speeches of our Congressmen, I am sorry to say, abound.” “Not interested.” “Don’t care much for grammar?” “Too busy to be bored by idiots who talk about it. Shall I move, or will you?” I shall!” replied the pleasant- faced man, slightly grieved. He said to the conductor a moment later: “Who is that gentleman over there?” And the conductor replied: “He is one of the editors of a met- ropolitan paper.” YVETTE ( Pronounced E-vet ) “For Smart Desserts” When you wish to serve an unusual dessert, let it be Creme Yvette Char- lotte, Ice, Sorbet, or Frozen Pudding. It's violet—absolutely distinctive in color and taste. It's a smart dessert for smart people—there is a snap to it that makes it pleasingly different from the usual flat desserts and ordi- nary ices. Yet, although so unique, a Creme Yvette dessert is easily made at home. Try one—see how easy, and how good! Créme Yvette (pronounced E-vet) is sold by fancy grocers and wine dealers at 80c and $1.50 per bottle. Book of signed recipes by famous chefs sent free. Write for it now. SHEFFIELD COMPANY 7th Ave. at 14th St,, New York, N.Y, SLANG PHRASE “IN sort”