Life, 1916-10-05 · page 33 of 42
Life — October 5, 1916 — page 33: what you’re looking at
What you’re looking at
This page combines political satire with period advertising. The main cartoon, "Interlopers," is a poem addressed to "Josephus" (a North Carolina newspaper editor) urging him to abandon his naval job and return to rural North Carolina journalism. The satire mocks both the editor's pretensions and rural Southern life: the poem lists stereotypical lowland Carolina imagery—poor white trash, mules, moonshine stills, corn-pone—while ironically praising these as reasons to return "home." The joke targets someone caught between worlds, suggesting his naval position makes him too grand for his origins. The surrounding advertisements for Rigaud perfume and Great Western champagne (emphasizing Old World French authenticity) provide ironic counterpoint: luxurious imported goods positioned opposite the poem's mockery of rural poverty and backwardness. The cartoon appears designed for Life's educated, urban readership to laugh at both pretentious editors and rural simplicity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Master Perfumer of Paris - has studied the art of perfume personality and in creating INTERLOPERS Mary Garden Perfume To a North Carolina Editor OSEPHUS, listen, And take it from a friend: Give up your navy job And, like a patriot, wend Your editorial way Back to the Tarheel country, Back to your tripod, where You can grease the slats Of the Democrats And curl Republican hair; to Beauty Back to the Tarheel country THis Egyptian Where the mule still lilts his bray, \ Princess, paint- And the poor white trash ed thousands<oe Maken considerpble splaah years ago, holds in na diet of salt and clay; Back to the Tarbest country eg using Mary Garden xe giana chars ares legend tells us that Perfume, Toilet Is largely sife she did not disdain [§ Water, Sachet, Tal- With sassafras, sand and tar; the artifices of the [] cum and Face Pow- Back to the Tarheel country . toilet. ders, Rouge (Vanity Where the weed grows near the house, She knew the se- |) Case), Massage, Cold And the! moonshine stills, cret of personality |} and Greaseless —that beauty, em- [| Creams, Soap and phasized, attracts. § Breath Tablets. expressed, in fragrance, the at- tractive phases of the great Prima Donna’s personality. Great Western RIGAUD wa Champagne | Paris & New York “‘Brut Special 1903" ‘‘Special Reserve” (absolutely brut) (very dey) 7 “€; ‘ i 7, —the only odor trve to oy AY | Llas Rigaud ~sirieics Produced by the old French : . slow method of fermentation 7 in the bottle taking from six to seven years of time. Great Western is the Only American Champagne ever awarded a Gold Medal at Foreign Expositions, And the yellow yam Is the great 1 Am For which Tarheclians pine. Back to the Tarheel country Where a navy is unknown, And where you can Far off in the hills, Supply the state-wide souse ; Back to the Tarheel country Where corn-pone is the fare And the goober-pea Is a sight to.see, Paris E: 9, 1900, France Pari tion, 1889, France Bruxelles Exposition, 1910, Belgium | Vienna Exposition, 1873, Austria Bruzelles Exposition, 1897, Belgium | Paris Exposition, 1867, swhich tells he leet Valley Wine Company 0 Rheims, N. Y. | dest and largest producers of Champagne in America | | With razor-backs everywhere; Back to the Tarheel country Where the living cost is small And subscribers pay In cord-wood and hay, If they ever do pay at all; Back to the Tarheel country Where ‘possum and taters are fine Re a fair sized man If you'll stick 10 your tripod throne.’ So, Joe, Go To it! Won't you do it? é Please !!!!! W. J. Lampton,