Life, 1916-09-21 · page 43 of 44
Life — September 21, 1916 — page 43: what you’re looking at
What you’re looking at
This page combines **two distinct elements**: a Havone cigarette case advertisement and a political editorial commentary. **The Advertisement** (left): Promotes a spring-loaded cigarette case for motorists and outdoor men, emphasizing convenience and cigarette preservation. The product imagery shows the mechanical case design. **The Editorial "Outside the Law"** (right): Critiques the Clayton Anti-trust Act's exemption of labor unions from restraint-of-trade laws. The author argues this exemption is dangerously excessive, comparing it to exempting Italians from gun restrictions under New York's Sullivan law. The piece sarcastically suggests even the Ten Commandments couldn't pass Congress in its current form—a jab at both labor unions' power and Congressional dysfunction. **The Naval Cartoon** (lower left): Depicts sailors in rough seas with the caption "Better lose the anchor than the whole ship" (Dutch proverb), apparently illustrating a military/nautical lesson about sacrifice. The **Rameses Cigarettes advertisement** (right column) uses brand loyalty rhetoric, claiming smokers become devoted club members who never switch brands.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Z HE motorist, like all other out-door men, is specially strong for the Havone Cigar- ° ette Case—for the way it keeps his cigarettes in perfect order, and its compactness and convenience. Hold the HavoneCase in your hand —press the little cap at the top with thumb of same hand—it springs open and there are your cigarettes being offered you by your own Case. HAVONE CORPORATION, Dept. Outside the Law THE Clayton Anti-trust Act exempts labor unions from the provisions of the Sherman law against combina- tions in restraint of trade. In view of recent evidence of the power and disposition of the Railway Brotherhoods, the exemption is much as though our New York Sullivan law against having guns exempted Italians. One notable thing about the ten commandments is that they don't ex- cuse even workingmen and farmers. But then the ten commandments are a good deal out of date, and probably could not pass Congress, anyway. All accomplished with one hand—take the cigarette out with your lips if you wish. No mussed up cigarettes, no more broken ends, and the Havone is as easily filled as an ordinary case. Havone Cigarette Cases are made in heavy Silver-plate, in Solid Sterling and 14 K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn’t stocked up on the HAVONE, send us $5 and we will mail you one dircct—cither plain finished, or with monogram spot, or one of the all-over patterns. At any rate, send us your name ona post-card for one of our handsome catalogues. C, 21-23 Maiden Lane, New York tute for the man who smokes Ram- esesCigarettes. He himself will tell you so. _ He finds no satisfaction in any other cigarette when he happens tobe out of his spe- cial brand. It’s as if there were a Rameses Club—an in- formal organization of men who are loyal to Rameses Cigarettes. They wear no emblem. Theyhavetheirloyalty only asacommon bond. They smoke only Rameses, “The Aristo- crat of Cigarettes,” be- cause they find in no . other brand the full flavor and distinctive aroma that Rameses alone possesses. No man who once becomes a member of this Club ever - leaves it. Which is another way of saying: ‘‘Nobody ever “Better lose the anchor than the whole ship.” Ditch proverb. changes from Rameses.”’ comicbooks.com