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Life, 1916-09-21 · page 40 of 44

Life — September 21, 1916 — page 40: what you’re looking at

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Life — September 21, 1916 — page 40: Life, 1916-09-21

What you’re looking at

This page is primarily **advertising** for Waterman's fountain pens, occupying the left column with a luxury product pitch ($150 for a 14K gold pen set with diamonds). The pen is presented as a customizable gift for the wealthy. The right side contains **three distinct pieces**: 1. **"Taste and Manners"** — An essay distinguishing these concepts through anecdotes, notably featuring **Abraham Lincoln** receiving an interruption from a woman at his Cabinet meeting. Lincoln's witty, dignified response ("I have a distinct advantage of you") exemplifies good taste masking bad manners. The piece uses this historical incident to illustrate that good taste involves restraint and social grace. 2. **"Quick Results"** — A short humorous story about a farmer whose cow is accidentally given cologne instead of liniment, causing the cow to become vain and stop eating—a mild joke about vanity. 3. **Herbert Tareyton cigarette advertisement** at bottom right. The page represents typical *Life* magazine content: satirical essays mixed with luxury advertising and humor, aimed at educated, affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Waterman's (Ideal | Fount ainPen 14 Kt. Gold Set with Diamonds $150.00 From making a diamond-set pen for a Persian Prince to a special pen for a court stenog- rapher, the extent to which in- dividuality may be expressed in Waterman’s'‘Ideal 1s limitless. Every Waterman’s Ideal is a ested example of ker's Art he plain r nt to meet popular demand, to those richly trimmed in silver, gold and precious stones, the craftsmanship. of our iewellers played its part in embel- lishing this. the world’s universal ument Ideal, down to ) 250, has two generations of pen making back of tt. and bears the’ manufacturer's stamp and guarantee — the name Waterman’s Ideal At the Best Stores LE Waterman Co New ¥ over that counter. For Presentation— Pens with Lodge Emblems, College Colors, many pat- terns in gold and silver. chatelaines, etc. More useful than a loving cup or medal. You gave me per- Taste and Manners IAT is the difference between aste and manners? It may be bad manners to knock man down; but it is not n-cessarily had taste. A rich man in Philadelphia gave a reception and issued invitation cards upon which were engraved his picture. This was not bad manners, It was certainly bad taste. A large, handsome woman once Lroke into a meeting of President Lincoln's Cabinet, interrupting — the proceedings. The homely Lincoln arose and, addressing her, said: “Madam, what do you wish?” She replied: “T came in bere to take a look at you.” Lincoln smiled. “Well, madam,” he replied, “in the matter of looking, I have a distinct advantage of you.” . That was both bad taste and bad manners on her part; and on the part of Lincoln it was good manners and good taste to refrain from throwing her out of the window, as in. strict justice he should have done. Good taste is largely a matter of ex- perience, united to natural abilities, To go up to your father-in-law at your wedding breakfast, with a bottle of champagne in your hand, and slap- ping him on the hack, calling him “ old sport,” is not only had taste and bad manners, but wretched sense, espe- ially if the old gentleman is worth a million. To be told that your friend is too busy to see you in his office and then to call him up over the nearest tele- phone, is not necessarily bad taste, but bad manners. The two may go to- gether, but this is not an invariable rule, SN’T that a pretty big bill, doctor?” “Well, living costs more than it used to, you know,” returned the man of medicine. Quick Results It all originated at a small grocery store where they soll everything from sand to a pearl necklace. A farmer had gone for some liniment to rub on his cow's bad leg. The bungling grocer gave the old farmer, however, a bottle of cologne instead of liniment. The d following, the farmer came back in a great rage. “Look here.” he said, “1 wish you'd he more careful how you chuck things fume yesterday instead of liniment, an’ I'd put it on the blessed cow ‘fore I knowed.” “T hope it hasn't done her any harm,” id the grocer, in a mollifying tone. “Harm be hanged!” snapped the farmer. “That ‘ere cow won't eat now, nor allow herself to be milked. The only thing she does is to sigh the whole day long, and go and lool: at her reflection in the pond.”—San Francisco Argonaut, Wade Herbert areyton London Cigarettes % Pound50 ple upoi Falk Tobacco Co, S8West45"St New