Life, 1916-09-14 · page 37 of 38
Life — September 14, 1916 — page 37: what you’re looking at
What you’re looking at
This page contains mostly advertisements rather than political cartoons. The dominant image is a large ad for Vafiadis Cigarettes, featuring ornate imperial seals and text claiming the product is "purveyed to the Household of the Khedive, the Imperial Court of Austria-Hungary" and other royal courts. This appeals to aspirational consumers by association with foreign aristocracy. Below is a small cartoon titled "Why Not Launch Josephus?" showing a figure being launched like a projectile—likely satirizing Joseph Josephus or a public figure, though the specific reference is unclear without additional context. The right side contains book reviews and a Frank E. Davis Company advertisement for fresh seafood (salt mackerel, codfish, lobster) marketed directly to consumers rather than dealers—emphasizing quality and direct delivery. The page reflects early 20th-century advertising and consumer culture, with emphasis on imported luxury goods and direct-mail commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| CU Ble SV. ‘GEO. A. DICKEL & CO., Distillers Nashville, Tena. +B oe “(afiadis Purveyed to the Household of the Khedive. the Imperial Court of Austria-Hungary His Royal Highness Prince Philp of Saxe-Cobure-Cotha.the Impenal Court of Japan, elc.etc. the brivcipal clubs and the regimental messes of India, Burmah and Canada Cis Americans who have smoked our Vafadis (Vah-fee-ah-dis) Cigarettes abroad“may now obtain them in the Uniled Slates ~ because to Liggett & Myers Tobacco Company, who import themswe have also iven thé sole right to manufacture them Jrom our Cairo formula. CTheodoro Vafiadis & Co CALCUTTA’ BOMBAY: LONDON: RANGOON-CAIRO. WHY NOT LAUNCH JoserHus? The Latest Books one meets a quiet-eyed, unas- suming man who, while no “ good mixer” in the Broadway sense, had that in him which is certain to make his pres- ence, his personality and his contributed points of view felt in any company, one does not introduce him to one’s friends with boastful panegyrics. One says, “This is Mr. So and So from Bucharest, or Chihuahua, or Onondaga,” as the case may be, and leaves the rest to him, with perhaps a hint or so given in a whis- pered aside. Here is a new novel called “ Witte Arrives,” by a new writer named Elias Tobenkin (Stokes, $1.25). Read the book, which in telling the simple story of some Russian Jewish immi- grants wins poignantly close to the heart both of Jewry and America. And keep an eye on the author, who is likely to be worth watching. MORE deterring title than “The Human Boy and the War” it would be hard to frame. It fairly reeks with bromidic suggestion. And yet it masks, in the new book for which it has been chosen, a series of stories that are, by the way of being the best quality “ boy " Salt Mackerel CODFISH, FRESH LOBSTER FOR YOUR OWN TABLE FAMILIES who are fond of FISH can be supplied DIRECT by the FRANK E. from GLOUCESTER, MASS., by t DAVIS COMPANY, with newly caugit, REEPABLE OCEAN FISH, than'any inland dealer could possibly furnish. We sell ONLY TO THE CONSUMER DIRECT eendini by EXPRESS RIGHT TO YOUR HOME. We PREPA express on all orders east of Kansas, Our fish are pure, appe- izing and economical and we want YOU to try some, pay- ment subject to your approval. SALT MACKEREL, fat, meaty, juicy fish, are delicious for breakfast. They are freshly packed in brine and will not spoil on your hands. CODFISH, as we salt {t, {s white, boneless and ready for instant use. “It makes a substantial meal, a fine change from meat, at a much lower cost. FRESH LOBSTER {s the best thing known for salads. Right fresh from the water, our lobsters simply are boiled and packed in PARCHMENT-LINED CANS. They come to you 83 the purest and safest lobsters you can bury and the meat Is a crisp and natural as if you took it from the shell yourself. FRIED CLAMS {sa relishabte, hearty dish, that your whole family will enjoy. No other flavor is just like that of clams, whether fried or ina chowder. MACKEREL, perfect for frying, SHRIMP to cream on toast, CRABMEAT for Newburg of deviled. SAL= MON feady to'serve, SARDINES of all kinds, TUNNY for salad, SANDWICH FILLINGS and every good thing packed here ‘or abroad you can get direct from us and keep right on your pantry shelf for regular or emergency use. - With every order we send BOOK OF RECIP' for preparing all our products. Write for it, Out." Frank Be list tells how each kind of fish is put up, with." Davis Co, the delivered price, 80 you can choose." gy Cestral Wharf just what you will enjoy mor Gloucester, Mass. Send coupon for it now. "py Clements Meese FRANK E.DAVIS CO. Fish Price List. $7 Central Whart