Life, 1916-09-14 · page 35 of 38
Life — September 14, 1916 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **Gillette razor advertisement** disguised as historical editorial content. The ad uses Beau Brummel, the famous 19th-century English dandy, as its hook—explaining his obsessive grooming habits (shaving, then plucking remaining hairs with nippers) to promote daily shaving as a modern standard for businessmen. The satirical framing appears in the left column: a brief editorial jab at Boston's stinginess. It mocks the city for refusing to erect a statue honoring Samuel F.B. Morse (inventor of the telegraph, lived in Charleston) while boasting of its cultural superiority. The joke is that Boston, despite claiming to be "keeper of great memories" and "mother of great men," won't spend money memorializing actual greatness—a dig at New England Yankee frugality. The rest of the page contains unrelated period advertisements (Cascade whisky, Dunlop golf balls).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a a w n, —e nan TO ., 2 hee TNE AGENT characteristic of that preacher of prac- tical sense. But Salem wards off in fighting mood every effort of charity to provide her with a statue of her great man Haw- HIGHBALL: made with Canada Whisky wins the praise of urs and the approval of all } for its rich, smooth mellowness. “ Original Bottling Has Olé Gold Label GEO. A. DICKEL & CO., Distillers Nashville, Teas. 5 BEAV BRVMMEL a Single hair annoyed him times, Beau Brummel, set great value on the smoothness of his 2 Ts greatest dandy of all KNOWN THE R thorne. And nothing but a dirty white signboard on a neglected house in Charlestown informs a heedless world that a man named Samuel F. B. Morse lived there. © Boston, Boston, pinnacle of all virtue, plummet of wisdom, keeper of great memories, mother of great men, above all mother of the copper industry, can even your magnificent St. Gaudens condone your Yankee thrift in memorial bronze! BLK. Send two cents in stamps for the Gillette 1916 Baseball Blue Book. Dept. M. face. After shaving, his custom was to go over his face with a pair of nippers. Hairs that survived the razor were pulled out by the roots. Brummel was famous for his grooming at a time when good grooming was the exception and defects were covered with patches and paint. Today in any gathering of business men you will see the freshness of face and ruddiness of skin that is due to the tonic effect of a daily Gillette shave. Just lather briskly, rub in well: use the Gillette with an angle stroke’ dip the face in cool water and pat dry with a soft towel. The Gillette shave is velvet-smooth, no matter how wiry the beard or tender the skin. A keen, fresh blade is always ready. Prices $5 to $50. - Blades 50c. and $1 the packet. Dealers every- where. GILLETTE SAFETY RAZOR CO. BOSTON Chatisiont Success witht GOLF DUNLOP Batts USING» a Rabe No. 29, James Barnes lerth and South Champiceshi, deNenveny Newspaper Open Toumament second in Metropol 89.00 per dozen The Dunlop Rubber Cc Birmingham, England ‘Tomicbooks.com