Life, 1916-09-14 · page 2 of 38
Life — September 14, 1916 — page 2: what you’re looking at
What you’re looking at
This is **not satire or political commentary** — it's a straightforward product advertisement for Blue Boar pipe tobacco, published in *Life* magazine. The ad promotes a new "Rough Cut" tobacco blend combining European traditions with American tobacco varieties. It highlights a novel cutting method that supposedly creates better flavor and burn characteristics. The marketing emphasizes luxury and sophistication, claiming the product offers "piquant, fruity richness" for discerning smokers. The decorative border and the package image featuring what appears to be a boar hunting scene are typical period design elements. The price of 25 cents suggests early-to-mid 20th century publication. **Bottom line:** This is commercial advertising, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Union of Delicious Flavors BLUE BOAR is the result of a series of experiments made by a group of pipe tobacco experts. It combines the scientific methods, the traditions and the tobaccos which have made European mixtures famous the ° world over, with choice and expensive American tobaccos never before used in a mixture of this kind. The new “Rough Cut” method cuts or breaks these different tobaccos in various degrees of fineness, so that a perfect burning pipe tobacco is produced, and so that the characteristic flavors of all the tobaccos in the mixture merge and “draw together.” No other tobacco has this wonderful BLUE BOAR flavor. The one smoker in a hundred whose critical tobacco taste is hard to satisfy will find in its piquant, fruity richness a _ new conception of the luxurious H l uv ep Bo / possibilities of the pipe. ROUGH CcCuT At good tobacco shops in the new air-and-moisture-proof pocket package, 25c comicbooks.com