Life, 1916-09-07 · page 6 of 40
Life — September 7, 1916 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes the White Company's "Semi-Touring Car," a custom-built automobile from Cleveland, Ohio. The image shows a convertible car with its tonneau (rear roof section) raised, positioned before a tower-like structure. Small figures appear around the vehicle. The ad copy emphasizes that the car converts "easily...from an open touring car into a fashionable turnout, completely enclosed," offering "refined interior of a limousine body, with perfect protection against weather." The tower and figures appear decorative rather than satirical—likely meant to suggest luxury, travel, or prestige. The visual composition simply showcases the vehicle's convertible design feature. This is commercial advertising typical of Life magazine's revenue model during the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ito Custombuilt Upholstery and finish may be selected to suit the owner's individual taste, The Semi-Touring Car Casily converted from an open touring car into a fashionable turnout, completely enclosed. The tonneau then presents the refined interior of a limousine body, with perfect protection against weather. In quality and design, a custom-built product. oe WHITE COMPANY/ CLEVELAND, O.