Life, 1916-09-07 · page 33 of 40
Life — September 7, 1916 — page 33: what you’re looking at
What you’re looking at
**Left Column:** A satirical list mocking progressive ideals, likely from the WWI era. References include "End of Prussian militarism," "Navy greatest in the world," and "Men, not spineless jellyfishes, at Washington"—suggesting criticism of pacifism or weak leadership. **Mary Garden Advertisement:** Exploits the famous opera singer's persona, comparing her to Cleopatra to market perfume. Uses celebrity endorsement to suggest that purchasing the product grants feminine allure and personality—early 20th-century marketing tying luxury goods to glamour. **Bottom Cartoon:** A humorous domestic scene where a little girl reports that "Willie" promises to buy her an ocean liner if he finds treasure—knowing he'll actually get her a soda fountain instead. Satirizes childhood innocence and exaggerated promises. **Right Page:** Tiffany & Co. luxury jewelry advertisement emphasizing merchandise quality and exclusive service—typical high-end advertising from this era. The page blends social commentary, celebrity marketing, and gentle humor typical of *Life* magazine's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Military force adequate for defense. Inhuman medical practice abolished. Labor of children prohibited. Logothetes (Byzantine) extinct. End of Prussian militarism. No more New Haven wrecks. Navy greatest in the world. [facilities Interboro provides adequate transit Undesirable citizens deported. Men, not spineless jellyfishes, at Washington. A TOILET RITUAL OF 3000 YEARS AGO Did it_ever_ occur to you that MARY GARDEN is the incarnation of CLEOPATRA, Queen of EGYPT? Like MARY GARDEN, she was fa- mous for intelligence and beauty. MARY GARDEN PERFUME the subtle fragrance specially created by 10auo Master Perfumer for the divine Prima Donna, identifies EVERY-WOMAN with a personality which renders her captivating and allur- ing—by accentuation of personal charm. Mary Garden Perfume Toilet Water, Talcum, Sachet and Face Powders, Rouge (Vanity Case), Lip Sick Massage, Cold and Greaseless Creams, Soap. Breath Tablets and Hair Lotion, Sold Everywhere. RIGAUD PARIS—New York TIFFANY & Co, JEWELRY AND SILVERWARE THE FINEST MERCHANDISE AND A SERVICE OF EXCEPTIONAL MERIT THE TIFFANY BLUE BOOK GIVES PRICES IT WILL BE SENT UPON REQUEST FIFTH AVENUE & 37 STREET New YorK RR FVUARS Little Girl: W-WILLir SAYS IP HE FINDS SOME TREASURE HF'S GOIN’ TO BUY ME AN OCE SFR, WHEN HE KNOWS VERY WELL I'VE ALWAYS W-WANTED A SODA-FOUN comicbooks.com