Life — September 7, 1916 — page 2: what you’re looking at

What you’re looking at

# Simplex Automobile Advertisement This is a **vintage automobile advertisement**, not political satire. The Simplex Automobile Company (located at 60 Broadway, New York City) is marketing their car by appealing to owner loyalty and satisfaction. The ad's central message claims: "There is no Simplex owner who believes that any better car is made—the longer the period of possession the more surely this belief becomes conviction." The advertisement features a Simplex automobile with distinctive white-wall tires displayed prominently. Below the car is the company's triangular logo. The ad emphasizes durability and owner satisfaction as selling points, suggesting that long-term ownership reinforces customer belief in the vehicle's quality—a common advertising strategy for early automobiles.