Life, 1916-08-31 · page 34 of 34
Life — August 31, 1916 — page 34: what you’re looking at
What you’re looking at
This is an advertising page for the Life Publishing Company selling framed photogravure prints—sentimental, romantic artwork popular in early 20th-century homes. The prints depict nostalgic themes: moonlit romance ("Ring Around The Moon"), domestic yearning ("Reveries of a Bachelor"), long-distance love, and melancholic reverie ("The Dreamers"). Each print cost 25 cents (or $1.00 with verse), marketed as "Genuine Photogravure" on "plate-marked Bristol" paper. The titles and imagery emphasize emotional, romantic subjects—a bachelor's domestic fantasies, couples separated by distance—reflecting period sentimentality. One print, "S.O.S.," appears to show distressed figures. This was essentially mail-order home décor for middle-class Americans seeking affordable art. The page isn't political satire but rather commercial advertising exploiting contemporary romantic and nostalgic sensibilities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copr. Life Pub. Co. Life Prints Working To Beat Hell Genuine Photogravure. New size 11x 14 in. Ring Around The Moon «. Cope. Life Peb. Co. Price 25 cents. Genuine Photogravure. Size 9 x 12 in. —— Price 25 cents. Copr. Life Pub. Co. Reveries of a Bachelor t times beside the cheery blaze, When Care and I are leagues apart, A gentle phantom steals and lays A tender hand upon my heart. Then, nestling closer, beckons where A smaller phantom laughs and crows. I wake and wonder: Life is fair And glad and free and—yet, who knows? Genuine Photogravure. Double mounted. Size 1434 x 20 in. Price, including verse, $1.00, Rare Form Printed in colors on plate-marked Bristol, Printed in colors on plate-marked Bristol. Capra Ee Bak. C6: Size 12x16 in. Price 25 cents. Size 12x16 in. Price 25 cents. Copr. Life Pub. Co. . ae Copr. Life Pub. Co. Long Distance Makes the Heart Grow Fonder Printed in colors on plate-marked Bristol. Size 12x16 in. Price 25 cents. Shipped Prepaid to Any Address Upon Receipt of Price Should Auld Acquaintance Be Forgot The Dreamers Printed in colors on plate-marked Bristol. LIFE PUBLISHING COMPANY Printed in colors on plate-marked Bristol, Size 12x16 in. Price 25 cents. 17 West 31st Street New York Size 12% 16 in, Price 25 cents. PRTER J. CAREY, PRINTER