Life, 1916-08-24 · page 37 of 42
Life — August 24, 1916 — page 37: what you’re looking at
What you’re looking at
This page mixes a WWI story excerpt with period advertising. The main narrative describes a soldier (Tuck Carter) dying in combat—shot in the stomach while fighting, bleeding to death while manning his gun. His comrade Bert Rowe discovers the body at dawn after the bombardment ends, expressing regret that he'd misjudged Carter's courage, calling him a coward when he proved heroic. The satirical content appears in a small paragraph mocking a girl distressed not about wartime tragedy, but because she forgot to order *Life* magazine in advance and the newsdealer sold out—trivializing female concerns as petty consumer complaints during wartime. The page also contains ads for Club Cocktails and ginger ale, and a cartoon (bottom) showing a child being warned away from a donkey's head, unrelated to the war narrative.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. — oo ee eo OES se MSSSINCHS WIRCOW mms ti ibs, line of the horizon, a long shaft of light waved backward and forward. It hurt his eyes. A long cheer went up behind him; he joined in it. But no sound came out of his throat. He knelt down and filled the magazine again, wondering why the flashes across the road had all gone out so suddenly. He laid his head against the stone base and closed his eyes; he was so sleepy, so weary. The firing ceased altogether. An- other long cheer went up around him. A big gun boomed across the bay be- low. He smiled. Bert Rowe, one arm hanging useless at his side, came over and looked down into his face. Over in the cast the first gray streaks of the new day edged up on the horizon. Bert knelt down and ripped open Tuck Carter’s shirt. Billy, the assistant operator, got down beside him. Bert looked up. “Shot in the stomach when he stood up,” he said gently. “Bled to death inside with his gun roaring at his shoulder; and I thought he was yel- low! Hell!” Te poor girl was weeping bitterly and, worse than that, the salt tears were taking all the starch out of her pretty summer dress. She had forgot- ten to order Lire in advance from the newsdealer, and he had sold out. You know the differ- ence between politeness and real enthusiasm. Notice which your guests show when you serve Club Cocktails There is something about their velvet smoothness and their distinctive flavor which marks them at once as perfect blends, served by a man who knows. G. F. HEUBLEIN & BRO. Hartford New York London Importers of the Famous “DON’T BE FRIGHTENED, MISTER! JEST KEEP AWAY FROM HIS HEAD AN’ HE BRAND'S A-1 SAUCE WON'T HURT YE.”