Life, 1916-08-24 · page 3 of 42
Life — August 24, 1916 — page 3: what you’re looking at
What you’re looking at
This Life magazine page is primarily **advertising** for Heinz products (vinegars and olive oil), not political satire. The left side contains a small cartoon titled "Shade of Bean Brummell: Egad! What Next?" showing a well-dressed man viewing a display labeled "The Latest in Men's Wear" at what appears to be a shop. The satire is social rather than political: it mocks contemporary men's fashion as absurdly exaggerated or ridiculous, with the reference to "Beau Brummell" (the famous 19th-century arbiter of men's style) suggesting ironic commentary on current taste. The bulk of the page promotes Heinz's vinegars and pure olive oil, emphasizing their quality and original packaging. This is straightforward product advertising rather than editorial content with political meaning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
,HEINZ Vinegars IN ORIGINAL PACKAGES FILLED AND SEALED IN THE HEINZ ESTABLISHMENT Ons of the Vis EGARS are used to im- prove the flavor of other foods, and the superior quality of Heinz Vinegars for use with salads and cooked vegetables has long been scope Shade of Beau Brummel: ecav! WHat NEXT? Heinz Vinegars are really re- The Post Is Stringing Us sponsible in a large measure for jane wba ia fh, ssesshe Ente | the superior flavors and appetiz- Post, that in the short space of ing qualities of Heinz Pickles, eighteen months has transformed the . Relishes, Sauces and many other President from one urging the ut- CES most conservatism in naval matters of the 57 Varieties. into a man out-Heroding Herod in bushings acto. etaggering/saval: ex: | These Vinegars are now placed penditures? | 2 c F the Post considers the last eighteen on sale in sealed packages which months a short space it is a bad insures to the housewife all their judge of time. Measured by what has natural fine flavor and aroma as happened, it is a period long enough ll hei ‘inal : to justify any change of attitude. well as their original purity. The Post has probably read the pa- pers for the last two years. If it wants further and confidential information | Heinz Malt Vinegar about the reasons for a bigger navy, Heinz White Salad Vinegar it is a pleasure to suggest that possibly : si 5 the President began to suspect that Heinz Cider Vinegar Mr. Daniels was not a popular head Also Spiced Salad and Tarragon Vinegars for the navy, and felt thé need of do- ing something to help him out. All Heinz Vinegars may now be had in But even the Post must know better | glass; pints, quarts and half-gallons reasons than that for strengthening our navy. The main one is that much too long already the British navy has e ° been our reliance to maintain the Mon- Olive Oil roe Doctrine and protect us from mis- chief, and that it is time, and past time, 9 $6: : : that we relieved our good friend of | For delicious French J Such Olive Oil as this service and took measures to take dressing, use any Heinz this can be obtained care of ourselves. oo vinegar with Heinz 5 only from fresh, ripe The navy is our great national in- Pure Olive Oil and the j olives, made under surance: oft shioule. be proporiotate ia seasoning you like best. Heinz conditions. size to the property insured. No paper 7 . in the country ought to be better aware of that than the New York Evening All Heinz goods sold in Canada are made in Canada Post.