Life, 1916-08-17 · page 36 of 38
Life — August 17, 1916 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire or editorial cartooning. The only potentially satirical content is the brief "Superiors" section, which mocks English cultural pretension. It argues that people invented religion to fulfill a psychological need for authority figures, and that the English have successfully marketed themselves as natural "superiors" to the world—yet ironically, no one looks to Germany for superiority, "though they do go there for kings." This is light social commentary on class consciousness and national stereotypes, likely written during or shortly after WWI when German prestige was diminished. The rest of the page contains straightforward book advertisements and reviews of novels by Charles Marriott, Arthur Somers Roche, and Sir Arthur Quiller-Couch, alongside advertisements for Buda truck motors, Club Cocktails, Evans Ale, and Brand's A-1 Sauce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ca teh eis Solid Practical Worth in the highest pos- sible degree is the goal successfully attained by the BUDA TRUCK MOTOR Truck value is practi- cally determined by the efficiency and durabil- ity of the motor. The value of your trucks should be insured by the 35 years of manu- facturing integrity which stands behind the Buda Motor. Models for all trucks. Models for all cars. Tie BUDA COMPANY ILLINOIS. Superiors EOPLE feel the need of superiors. If there are none handy they in- vent some. Hence religion. The good English offer themselves a good deal to the world to fill this need, and are accepted to a degree that is quite astonishing. But no one turns to Germany for superiors, though they do go there for kings. Sm EAA ARCA STR The Latest Books HARLES MARRIOTT is a writer of first grade second-rate novels ( The Column,” “The Catfish” and many others) who, at unexpected intervals, strikes the flint of something very like genius against the steel of a tempered technical ability and gives out a white- hot spark of originality. His “ Now published some years ago, and still gain- ing in appreciative recognition—and still as worth reading as the day it appeared —was the first of these sparks. “ Daven- port” (Lane, $1.35), one of the most recent as well as the most remarkable novels of the present season, is another. Many attempts—things to shudder at, for the most part—have been made to use a “double personality” as the theme of intelligent fiction. Marriott, in this cery tale, has not only achieved this aim, but has infused his treatment of it with a ¢ double meaning of uni- versal application. ” (Appletons, a new “triangle” film by Gouver- neur Morris—the story of a bachelor butterfly; of idle hands at Aiken; and of the mischief that his Satanic’ Majesty found for them to do while twiddling their thumbs and counting one, two, three, four, five, sex! The author is characteristically nimble-witted in his telling of the story, fertile in expedient and witty in narration. And he has in- geniously preserved both the allurement of sin and the fact of technical inno- cence, while preachfully proclaiming bread and water and the marital horse- whip as the needed antidotes to femin- ism, and as the sole practical securers of good morals, T is not good manners to look gift de- tective stories in the plot. If you should happen to be marooned in a sur mer hotel in the mountains, several thou- sand feet above a lemon and with the duplicate of Noah’s flood coming down out of the heavens, you will find Arthur Somers Roche's “Loot” (Bobbs-Merrill, $1.25) a rough but ready club to kill Time with. It is the story of a twelve- million-dollar robbery of a Fifth Avenue jewelry store, with trimmin’s, And by not trying to believe its absurdities, and at the same time making the most of its excitements, you can make lunch and dinner seem almost to touch courses. IR ARTHUR QUILLER-COUCH, familiar to two generations of novel readers as “Q,” is now King Edward VIL Professor of English literature at Cambridge University, and has published the twelve lectures delivered in 1913-14, immediately after his appointment to the chair, in a volume called “On the Art of Writing” (Putnam, $1.50). As the title indicates, the volume deals with a familiar subject from an unfamiliar Why postpone a com- ing pleasure? Event- ually some knowing host is going to offer you Club Cockfails undiluted by shaking, with their full flavor preserved by cooling on the ice, Any one of the ten varieties prop- erly served will show you the inimitable Club Cocktail flavor. G. F. HEUBLEIN & BRO. New York London Hartford Importers of the Famous BRAND'S A-1 SAUCE WALL STREET PHRASE “SITTING TIGHT AND TAKING CHANCES Going “Away or Coming Back there's the same dependable measure of pleas- E ure to be found in good old The complement of the Good OldSum- mertime. Makes you enjoy everything. Bottles and Spiite—At Dealers or C. H. EVANS & SONS, HUDSON, N. Y.